In April 1997, while studying new media and film from New York University's Tisch School of the Arts, Collier was approached by the Walt Disney Company and was offered several positions in their Feature Animation group. He left NYU early and accepted a role as Technical Director for Disney. In 1999 Collier was hired as the interactive creative director for the San Francisco office of Tristream, a user experience design and marketing firm with clients such as Wells Fargo, Logitech, and Cisco Systems. In 2001 he opened the Los Angeles field office for the firm. In 2002 he founded Nick Collier Creative, a brand development and creative consultancy, and went on to lead the design and execution of projects for the Condé Nast Publications - Wired Magazine, Universal Pictures, Guthy-Renker, Texas-based TXU Energy, Cedars-Sinai, New Line Cinema, Liberty Media, Islands Restaurants, Countrywide Financial, Tishman Speyer Properties, SumTotal Systems and others. In 2004 Collier accepted a position as creative director of Los Angeles-based Dailey & Associates, an advertising agency that is part of the Interpublic Group of Companies. Collier, along with partner Jason Simon, went on to build Dailey's digital group, growing the business from 7 full-time employees and 2 clients in 2004 to 42 employees and 11 clients in 2009. While at Dailey, Collier led digital creative and developed award-winning work for Dole Foods, Honda, Ford Retailers, Princess Cruises, Starkist Tuna, Quicken, TurboTax, QuickBooks, City National Bank, Countrywide Financial, Weyerhauser, and ConocoPhillips. In 2008, he led the design of Honda's USA Consumer Site motorcycles.com Collier is co-founder of Collier.Simon, a Los Angeles-based brand experience and marketing agency which has developed work for Intuit, Ace Hardware, The Coffee Bean and Tea Leaf, Sony Electronics, and Coca-Cola.
Social media
Collier is the co-creator of The "Tax Rap" featuring Vanilla Ice, an early social media campaign developed for software maker Intuit's TurboTax brand. The "Tax Rap" was presented as a Google and YouTube case study in social media. The campaign was featured on CNN, listed on Entertainment Weekly’s top 10 hit list, and covered on Page Six of the New York Post. Collier also developed social programs for Ford Motor Company’s west coast retailers Dole Foods, and ConocoPhillips. He co-developed creative for the first-ever Google/Twitter online ad unit, earning AdWeek’s five-star rating for “outstanding/innovative” social media work. In 2009 he co-developed the creative strategy for SuperStatus, a promotion involving novel use of Facebook, Myspace and Twitter status updates.
