The European new beat sound originated in Belgium in the late 1980s, especially in 1987 and 1988, this style of music was also popular in Nord-Pas-de-Calais. It was an underground danceable music style, well known at clubs and discos in Western Europe. It is a crossover of electronic body music with the nascent Chicago-originated acid and house music. New beat is the immediate precursor of hardcore electronic dance music, which developed in Belgium, the Netherlands, Germany and elsewhere around 1990. The genre was "accidentally invented" in the nightclub Ancienne Belgique in Brussels when DJ Dikke Ronny played the 45rpm EBM record "Flesh" by A Split-Second at 33 rpm, with the pitch control set to +8. In addition to A Split-Second, the genre was also heavily influenced by other industrial and EBM acts such as Front 242 and The Neon Judgement, as well as new wave and dark wave acts such as Fad Gadget, Gary Numan, New Order and Anne Clark. Mega-nightclubs such as the Boccaccio soon made the genre a major underground success. The Belgian sound was re-introduced to the United States market in 1989 as compilation album of various artists known as This Is the New Beat. From 1988 to 1990, the genre spawned two short-lived subgenres or successor genres, hard beat and skizzo - the latter being a techno-influenced style, considerably faster than the original slow new beat style. The most commercially successful new beat groups were Confetti's and The Lords of Acid, which received heavy airplay on the MTV Europe show Party Zone. MTV Europe's VJ Steve Blame was a great fan of new beat, and through his position on MTV News, he promoted Belgium's new beat sound via his reports. A memorable novelty song was Qui...? by Brussels Sound Revolution, which sampled parts of a press conference speech by former Prime Minister Paul Vanden Boeynants after his kidnapping by the gang of Patrick Haemers.
Film
In the 2012 documentary The Sound of Belgium, director Jozef Devillé describes the rise and popularity of the genre. It features many pioneers and original producers of the era, complemented by an exemplary selection of tracks, as well as an explanation of the musical roots of the genre. The film was received very well by audiences at IDFA in the same year.
Record labels
The rise of the new genre did not only launch new artists; a few new record labels also were set up, especially to release new beat records. They lived a golden era with, despite not being mainstream, massive sales, and not only in its home country Belgium but also in the rest of Europe and specifically the United Kingdom. Roland Beelen and Maurice Engelen set up Antler-Subway Records. There was also R&S Records, launched by Renaat Vandepapeliere and his wife. Other labels include ARS, PIAS, ZYX Records and Music Man.
Revival
Modern new beat artists include 1788-L, Blanke, Rezz, Notaker, LICK, Jacknife, Lucille Croft, SWARM, 13, ZABO. Notaker described the subgenre as a "fresh sound that’s been generally unexplored in the mainstream electronic realm", further commenting on the versatility of the subgenre, stating "the range of which you can produce in this tempo range can be extremely gritty and heavy to really melodic and beautiful to calm, relaxing and atmospheric." Rezz's new beat studio albumCertain Kind of Magic peaked at number 12 on the US BillboardDance/Electronic Albums and her previous album Mass Manipulation received the Electronic Album of the Year awarded at the Juno Awards. The Belgian electroclash band Psy'Aviah has released quite a few songs in the style of new beat in recent years.