National Product began playing local gigs while attending Kalaheo High School, and moved to California in 2000. Soon afterwards, most of the members moved back home, leaving only lead singer Danny Casler in California. He convinced the group to move back to California, where they reformed with same lineup and added lead guitarist Jeffrey Feuerhaken. 2003. In 2005, they contributed a remake of the song "Disarm" to the Smashing Pumpkinstribute album, Shot Full of Diamonds. They played the Warped Tour in 2005 as well as 2006. In 2007, the group signed with R&M Artist Records, run by Mark Mazzetti and Randy Delano, an entrepreneur and mogul, who signed NP as their "flagship group". National Product toured Canada with Saosin, Poison the Well, Panic Division, and Flight 409, during which tour they survived a fiery van crash. Their album Luna was released on August 7, 2007, produced by James Paul Wisner. The lead single from the album, "Love Me", received strong airplay on radio stations in Hawaii. They produced a music video for their song "By All Means".
Departure of Dan Niles
"We the members of NP regret to inform you that Dan Niles "The Danimal" has decided to part ways with the band. We are all very saddened by his departure, but he has built a great name for himself as a graphics designer and has chosen to continue down that path in his life. We all wish him the best of luck in his career and we'll all miss him greatly. Below you will find comments from each one of us on his departure. As always if you have any questions please don't hesitate to ask, but if you are just looking for dirt don't bother, there is none. National Product will continue full steam ahead and we've decided to remain a 5 piece for the time being. If you are a dedicated musician and think you have something to add to this project, please let us know and if we ever decide to explore having another member we may hit you up. Thank you all for your continued support" National Product is currently on hiatus. Casler has recently performed guest vocals for punk rock bandPennywise. Nathan Elliott is a graduate of the Conservatory of Recording Arts and Sciences.
