Narcity Media


Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in 2015, and is based in Toronto, Ontario with offices in Montreal, Quebec. The company focuses on creating content for millennials in Canada and the United States.

History

In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in Montreal.
In 2014, the company started offering sponsored content to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored. In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands.
In 2016, the company expanded to Vancouver and across the rest of Canada. It also partnered with Telefilm Canada in October 2016 to distribute a video series featuring Canadian celebrities such as Charlotte Cardin and Kardinal Offishall.
In 2016, the company launched a "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through Facebook.

Technology

Formerly powered by Wordpress, Narcity Media develops and maintains an open source CMS called Lilium CMS. The software is hosted on .