Nanna Hoffman


Nanna Hoffman, was a Swedish entrepreneur.
She became the owner and managing director of the August Hoffmanns pianofabrik in Stockholm after her late spouse August Hoffman in 1884. The Swedish piano industry was very small. In the 1870s, the business almost went bancrupt in competition to the import of foreign pianos because of the new piano method, which was not known in Sweden, and to which her husband could not adapt. Nanna Hoffman managed to become the Swedish agent for the American piano manufacturer William Steinway, and convince him to give her permission to use his technique in Sweden. In combination with the new import taxes which was introduced, this resulted in a great success for Nanna Hoffman's industry, which revived the piano industry in Sweden.
She was interviewed in Idun in 1893, during which she described her difficulties taking ower the company:
She was given a Royal warrant of appointment. She was given the Illis quorum for her contribution to Swedish industry.