Naa Ishtam is a 2012 Telugu-language film directed by Prakash Toleti which features Rana Daggubati and Genelia D'Souza in the lead roles. Production began in April 2011 and features music by Chakri. The film was released on 23 March 2012 to mixed response. The film's satellite rights were sold to Gemini TV for 3.20 Cr. The movie grossed about 30 million in 3 days after its release in A.P..
Plot
Gani, who is an extremely selfish person, lives and works in Malaysia. Into his life comes Krishnaveni unexpectedly and everything changes. Krishnaveni loves Kishore and she elopes from home as her father Naidu does not approve of her choice. But Kishore doesn’t turn up and she feels cheated. Gani's selfish nature gets him to lie to Krishnaveni and he takes her home to Naidu in the hope of making some money. But Gani realizes his mistake once he sees Naidu and his family and brings Krishnaveni back to Malaysia. As a cheated Krishnaveni begins rebuilding her life with Gani's support, love blossoms between the two. Into this situation walks in Kishore who is desperate to win back Krishnaveni's love. Meanwhile, Naidu is furious about the whole episode and engages the services of Malaysia Don Salim Bhai to trap Gani. Gani uses all his guile to thwart Salim Bhai and throw Kishore off the track. Whether he is successful and if Krishnaveni accepts him in the end forms the rest of the story.
Music was provided by Chakri and Lyrics were penned by Chandrabose, Balaji & Vanamali. The audio release function was held on 5 March 2012 at Gokaraju Rangaraju Institute of Engineering and Technology, Hyderabad. Released by Victory Venkatesh, the event was attended by the film's main star cast. A Platinum Disc Function was held on 23 March 2012. The music got generally positive reviews. Musicperk.com gave a rating of 7 out of 10 quoting 'Be ready to rock and also swoon in your dreams'. Myfirstshow.com gave a positive review quoting 'Chakri after a long time made a comeback of sorts and listening to music makes one feel that he made a strong impact with the tunes. He is amply aided by creative skills of Chandra Bose, Balaji, and Vanamali. 'Naa Isham' becomes the buzz word for all music lovers and gen-x youth'. Bharatstudent.com also gave a positive review Quoting 'Overall, this is one album whose CD can be bought'.
Production
The film was launched with shooting beginning on 6 May 2011. The title of the film originally belonged to Jogi Naidu for a film to be made by Clapboard Productions banner with Allari Naresh to be directed by Parusuram. But since the project got delayed he gave it away to Paruchuri Kireeti for this project.
