myclimate promotes the gathering of knowledge about CO2 reduction, raises awareness and inspires long-term climate protection. To achieve these goals, myclimate works with schools, institutions and businesses, organises exhibitions, contests, designs schoolbooks and games. In 2008 the climate protection game TriCO2lor was awarded by the UNESCO.
Reduce
myclimate provides carbon assessment services, as well as more comprehensive life cycle assessments. In 2008, together with the Swiss ecological centre of Langenbruck, the association was founded which awards climate-positive products. The initiative thereby hopes to increase competition among producers and to encourage the development of better products and promote ecodesign. The label is, among others, used by the biggest retailer in Switzerland, Migros. In addition, businesses are provided a range of tools for the development of strategies, the analysis of products and the optimisation of existing processes. Furthermore, myclimate designs carbon neutral products, for example .
Offset
myclimate develops its own projects according to the CDM Gold Standard. This most stringent standard for carbon offsetting projects was developed by 21 NGOs, including the World Wide Fund for Nature. The Standard is supported by 60 NGOs worldwide. The Golden Standard is the only standard which certifies projects' sustainable development factors, e.g. co-benefit criteria like healthcare, job creation or reforestation.
Characteristic traits
In comparison to other climate protection companies working in the carbon market, myclimate has several unique characteristics:
it is a charity foundation
it operates within the "voluntary" carbon market
it generates "sustainability" carbon certificates in self-developed carbon offsetting projects.
There is some controversy around the topic of emission reduction through carbon offset. There are several insecurities within the three trading markets under the so-called Kyoto flexible mechanisms, e.g. most standards lack of a proper quality assurance scheme which can lead to double counting or lacking Additionality. According to myclimate the CDM Gold Standard was developed to avoid these insecurities.
Studies
In 2006 the climate department of Tufts University in the United States examined 13 organisations that offer compensations for CO2 emissions. Criteria were transparency, exactness of the calculations, price of the certificates and administrative costs. myclimate was one of four suppliers who reached the mark "excellent". The ENDS guide also lists myclimate in its top three carbon offsetters.