Moshe "Mooky" Joseph Greidinger is an Israeli businessman, and the chief executive officer of Cineworld, the world's second largest cinema chain. Together with his brother Israel, they own 29% of the company. He was previously CEO of Cinema City International, originally founded by his grandfather. His family has had interests in the cinema business since the 1930s.
Early life and family
Moshe Joseph Greidinger, known as "Mooky", was born in December 1952. He studied economics at the Hebrew University of Jerusalem in Israel. His mother was Dahlia Katzenelbogen-Katz, a scientist who helped develop the country's chemical industry. His father was Coleman Kenneth "Kenny" Greidinger. His paternal grandfather Moshe Greidinger, after whom he was named, and grandmother Rebecca Chissick Greidinger, had emigrated from Romania and had business interests in food, shipping, and real estate. The senior Moshe Greidinger invested in his first cinema, in Hadar, Haifa, in 1930. He opened the Armon cinema in Haifa in 1935. After his death in 1946, his son Kenny expanded the cinema business. Young Mooky worked at the ticket desk, in the projection room, and as an usher in his father's cinemas throughout his school years. He joined his father's business in 1976, and encouraged the company—now called Cinema City International—to expand overseas with a location in Hungary in 1997.
Career
In May 2014, Mooky Greidinger joined the board of directors of Cineworld as CEO, having previously been CEO of Cinema City International. Cinema City International was Europe's third largest cinema operator until its takeover by Cineworld in 2014. Following the takeover, Cinema City owned 24.9% of the combined Cineworld group. In 2017, Cineworld announced its agreement to acquire Regal Entertainment Group for $3.6 billion, giving it more than 9,500 screens in 10 countries. In 2020, Cineworld was due to buy Canada's Cineplex Entertainment for US$2.1 billion, making it the world's largest cinema chain with over 11,000 screens. However, on 12 June 2020, Cineworld abandoned the takeover before the end of June deadline, citing "certain breaches" of contract, and a legal battle is likely. In July Cineworld sued Cineplex for $1.1 billion in damages; Cineplex planned to counter-sue for around $12 million. As of January 2020, Mooky Greidinger and his brother Israel Greidinger, who is deputy CEO of the company, own 29% of Cineworld. According to a Globes article of January 2020, "Those who know the Greidingers say they are not so much consumed with making money as becoming the world's number one cinema chain".
Personal life
Greidinger lives in Haifa, Israel. His son Idan has a management position in the company.
