Molson Coors Beverage Company


The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the United States' second and the world's fifth largest brewer by volume.
While the company is incorporated in the United States, it is traded on stock exchanges in both the United States and Canada, and control is equally shared between the Molson and Coors families.
Molson Coors expanded significantly after the merger of Anheuser-Busch InBev and SABMiller in October 2016. This was achieved because during the plans for the merger, SABMiller had agreed to divest itself of the Miller brands by selling its stake in MillerCoors to Molson Coors.

History

On 9 October 2007, SABMiller and Molson Coors Brewing Company announced a joint venture to be known as MillerCoors for their U.S. operations that will wholesale all of their products. MillerCoors is headquartered in Chicago.
On 2 February 2011, the company purchased Sharp's Brewery of Cornwall in England for £20 million.
On 26 May 2011, seventh-generation family member Andrew Molson succeeded Pete Coors as acting Chairman of the company.
In early 2012 the company expanded into the Central and Eastern Europe markets by acquiring the region's market-leading brewery StarBev from CVC Capital Partners.
In September 2014, it was revealed in the media that the firm was in talks to acquire Heineken’s operations in the Czech Republic.
The company launched two e-commerce platforms for Blue Moon and Coors Light in 2019. The brand pages were the company's first purchased-enabled platforms.
On 30 October 2019, the company changed its name slightly to the Molson Coors Beverage Company and announced that the company's North American Operational headquarters will be Chicago, while still maintaining its Canadian offices in Toronto. The company's dual executive offices will remain Golden, Colorado and Montreal, Quebec.

Molson Coors 2016 expansion

During the merger discussions between Anheuser-Busch InBev and SABMiller in 2015, the U.S. Department of Justice had agreed to proposed deal only on the basis that SABMiller "spins off all its MillerCoors holdings in the U.S.—which include both Miller- and Coors-held brands—along with its Miller brands outside the U.S." The entire ownership situation was complicated: "In the United States, Coors is majority owned by MillerCoors and minority owned by Molson Coors, though internationally it's entirely owned by Molson Coors, and Miller is owned by SABMiller."
SABMiller agreed to divest itself of the Miller brands by selling its stake in MillerCoors to Molson Coors. The merger between the two companies closed on October 10, 2016. The spinoff deal was completed on October 11, 2016. As per the agreement with the regulators, SABMiller sold to Molson Coors full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico for US$12 billion. Molson Coors also retained "the rights to all of the brands currently in the MillerCoors portfolio for the U.S. and Puerto Rico, including Redd’s and import brands such as Peroni, Grolsch and Pilsner Urquell." The agreement made Molson Coors the world's third largest brewer.
In Canada, Molson Coors regained the right to make and market Miller Genuine Draft and Miller Lite.
After SABMiller divested itself of all interests in MillerCoors, then Molson Coors became the largest brewer in the U.S.

2020 Milwaukee campus shooting

On February 26, 2020, six people, including the shooter, were killed at a shooting near the company's Milwaukee brewing campus. The Milwaukee complex serves as a site for Molson Coors' corporate offices and brewing facilities and was in the "Miller Valley" area, which served as the headquarters for the Miller Brewing Company before it was acquired by Molson Coors.

Corporate structure

Molson Coors has a number of divisions and subdivisions.
The Molson Coors Canada division entered the craft beer market with the acquisitions of Creemore Springs Brewery and Granville Island Brewing, to create the Six Pints Specialty Beer Company, a subdivision that first was an umbrella for those brands and aiming to include other Molson-owned and affiliated brands.
From October 11, 2016, through December 31, 2019, MillerCoors was the US business division of Molson Coors.
Currently, Molson Coors operates through Molson Coors North America and Molson Coors Europe.

Management team

As of December, 2019, the management consisted of the following:
The Molson Coors Brewing Company conducted a comprehensive, and voluntary investigation of its pollution and environmental emissions. Coors was not violating the Clean Air Act but was encouraged by the Environmental Audit Privilege and Voluntary Disclosure Act which immunizes and credits organizations for conducting environmental self-audits, which can grant immunity from environmental regulation fines.
The United States government had thought that Coors was a minor violator of emissions such as volatile organic compounds, but the investigating showed otherwise, revealing that Coors was 17 times over the estimated value of emissions. Molson Coors then provided the audit results to the Colorado Department of Health which culminated in a $1.05 million fine for the 189 violations of state pollution laws.
Although Molson Coors said they did not know about the volatile organic compounds they were emitting, they do claim to be environmentally aware. Coors invented a new printing technology technique which uses ultra-violet light to cure the print, a technique which the company claims is more environmentally sound than the traditional gas firing technique.
In an in-depth analysis of the climate change "countermovement," the Coors Affiliated Foundation was listed among the top donors, having funded roughly 1% of all climate denial research conducted between 2003–2010.