Miss Sweden


Miss Sweden, is the title of the Swedish beauty pageant, which ran from 1949 to 2003, introduced by the female magazine VeckoRevyn and later operated by production company Strix in partnership with MTG. The competition qualified delegates to the global contest Miss World. After this Miss Sweden competition stopped running, it was replaced by separate pageants from various franchises.

Pageant history

The event was founded by Bonnier Media Group in 1948; the franchise was held from 1949 until 1999 by the magazine VeckoRevyn, and from 2000 to 2004 by the production company Strix. The first Miss Sweden pageant was won by Kerstin Ringberg. Through the years, many of the contestants went on to notable careers in music, acting and modelling, both domestically and internationally, including Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt.
The event was cancelled after 2004, due to harassment by feminist organizations of the organizers, Strix.

Titleholders

Franchise holder between 1949 and 2000: VeckoRevyn
Franchise holder between 2001-2004: Strix Productions and.
The year of 1992 was the first time the pageant was broadcast. The promoters were a commercial channel alongside a magazine released for females. The readers picked their favourites and the winner was chosen among a panel of judges. The Miss Universe pageant was shown on Swedish television for the first time ever a few months later.
In 2001, winners were picked via a telephone poll. There was still an acting jury, giving suggestions over whom they might believe be potential for the Miss Universe pageant.
The last winner was crowned in early 2004, with the winner being Katarina Wigander, and she was crowned by Moore! Magazine.