Miss Brasil


Miss Brasil Pageant is a beauty contest that has been held since 1954 between winners of the pageants in the states of Brazil. The winner of Miss Brazil competes in the Miss Universe. The Miss Brazil, and Brazil itself, are responsible for one of the most successful campaigns in history of Miss Universe, with two winners and several runners-up, finalists and semifinalists. It was considered one of the best organized and most successful beauty pageants during the 1950s and 1960s and is believed that much of the fame of the beauty of Brazilian women comes from this. The current Miss Brazil, is from the state of Minas Gerais, Júlia Horta.

History

Competition to win the crown of Miss Brasil began in the 1920s, following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude, known as "Miss Universe" in the 1930s, but failed to place in the competition, much less win.
The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year, not related to the modern Miss Universe competition created in 1952. In the Brazilian "Miss Universe", Miss Brasil won the title while in the other competition in the US, Miss United States received the crown of Miss Universe 1930. These competitions, like many others in the world, were discontinued as the Great Depression and World War II diverted the world's attention.
The modern Miss Brasil pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de S.Paulo newspaper.

Organization

Under Diários Associados

In the following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights to the Miss Brasil pageant, when the winners qualified to the Miss Universe, Miss World and Miss International pageants. The magnate who created Diários Associados, was responsible for promotion of the national beauties until 1980, when the network Rede Tupi was lost its concession by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.

The Quintandinha's roots

The Miss Brasil first four editions were held in Palácio Quitandinha, Petrópolis. When Chateaubriand's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, especially in the now defunct O Cruzeiro and O Jornal.
All national winners of the pageant in this period were placed into Miss Universe pageant, held in Long Beach, California in the United States.

Maracanãzinho's "golden years"

Miss Brazil's golden era began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro. Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos were winners of the 1963 and 1968 editions of Miss Universe. The same year that Vasconcellos was crowned, Guanabara State's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.
Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively. .
Due to a fire in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara State's Eliane Fialho Thompson was crowned in an event edition held only one time in Pavilhão de São Cristóvão, in a Carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via a microwave system powered by Embratel.
In 1973, due to lack of public and media interest, and possible feminist protests, organizers moved the site to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant was the last held in Maracanãzinho's dependencies.

The Brasilia "decadence" and crisis

When the Miss Brasil pageant moved to the federal capital, Brasília, lack of public interest continued from 1973 to last edition in the city, held in 1980.
In the 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship of the Miss Brasil event. So, Catalina Swimwear brand continued its support to organization for some years until the mid-1980s, when the event broadcasting rights were assumed by SBT.
All Brazilian presidents of the period received the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time, Paulo Max, and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.

Under SBT

When the channels of defunct Tupi were redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT owned the Miss Brasil until 1989.

Criticism

For the Miss Brasil pageant the 1980s was known the most tacky period, by opinion of some fans and television critics. The last top 5 obtained by a Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because of the lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country had not participated in Miss Universe 1990.

Format changes

In this period, Miss Brazil pageant was held in separate pageants for Miss Universe, Miss World and Miss International. SBT telecast to same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa and TV Itapoan.

Under Marlene Brito and others

In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and production until 1993, when Leila Schuster was crowned without realization of a traditional pageant, but she was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was owned by various directors, including the former host in Tupi's period, Paulo Max.
The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcasts of it in the 1990s.
In the new era, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network has assumed the television rights of the event, with venues in São Paulo, and Rio de Janeiro

Locations and venues

From 1994 to 1996, Miss Brazil was back to Rio de Janeiro. It was held initially at Ribalta house concert and, two years later, in the former Metropolitan.
In 1997, it was held in the northeastern city of Teresina, in Pavilhão de Eventos Governador Guilherme Melo.
From 1998 to present, Rio de Janeiro and São Paulo alternated the rights to host the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT.
In 2017, IlhaBela, coast of São Paulo at the Red Theater

Titleholders

YearMiss BrasilProvinceNotes
1954Martha Rocha † Bahia
1955Emília Barreto Ceará
1956Maria José Cardoso Rio Grande do Sul
1957Teresinha Morango Amazonas
1958Adalgisa Colombo † Guanabara
1959Vera Regina Ribeiro Guanabara
1960Jean "Gina" MacPherson Guanabara
1961Staël Maria da Rocha Abelha Minas Gerais
1962Olívia Rebouças Bahia
1963Ieda Maria Vargas Rio Grande do SulMiss Universe 1963
1964Ângela Vasconcelos Paraná
1965Raquel de Andrade Guanabara
1966Ana Cristina Ridzi † Guanabara
1967Carmen Ramasco São Paulo
1968Martha Vasconcellos BahiaMiss Universe 1968
1969Vera Fischer Santa Catarina
1970Eliane Thompson Guanabara
1971Eliane Guimarães Minas Gerais
1972Rejane Vieira da Costa † Rio Grande do Sul
1973Sandra Mara Ferreira São Paulo
1974Sandra Guimarães Oliveira São Paulo
1975Ingrid Budag Santa Catarina
1976Kátia Celestino Moretto † São Paulo
1977Cássia Morais Silveira São Paulo
1978Suzana Araújo Minas Gerais
1979Marta Jussara da Costa Rio Grande do Norte
1980Eveline Schröeter Rio de Janeiro
1981Adriana Alves de Oliveira Rio de Janeiro
1982Celice Marques Pará
1983Marisa Fully Coelho † Minas Gerais
1984Ana Elisa Flores São Paulo
1985Márcia Canavezes Mato Grosso
1986Deise Nunes Rio Grande do Sul
1987Jacqueline Meirelles Distrito Federal
1988Isabel Bedüschi Santa Catarina
1989Flávia Cavalcanti Ceará
1991Patrícia Godói São Paulo
1992Maria Carolina Portella Paraná
1993Leila Schüster Rio Grande do Sul
1994Valéria Péris São Paulo
1995Renata Bessa Minas Gerais
1996Maria Joana Parizotto Paraná
1997Nayla Micherif Minas Gerais
1998Michela Marchi Mato Grosso do Sul
1999Renata Fan Rio Grande do Sul
2000Josiane Kruliskoski Mato Grosso
2001Juliana Borges Rio Grande do Sul
2002Joseane Oliveira Rio Grande do Sul
2003Gislaine Ferreira Tocantins
2004Fabiane Niclotti Rio Grande do Sul
2005Carina Beduschi Santa Catarina
2006Rafaela Zanella Rio Grande do Sul
2007Natália Guimarães Minas Gerais
2008Natália Anderle Rio Grande do Sul
2009Larissa Costa Rio Grande do Norte
2010Débora Lyra Minas Gerais
2011Priscila Machado Rio Grande do Sul
2012Gabriela Markus Rio Grande do Sul
2013Jakelyne Oliveira Mato Grosso
2014Melissa Gurgel Ceará
2015Marthina Brandt Rio Grande do Sul
2016Raissa Santana Paraná
2017Monalysa Alcântara Piauí
2018Mayra Dias Amazonas
2019Júlia Horta Minas Gerais

Miss Brasil Universo

Winners by state

States who have yet to win the Miss Brasil Be Emotion title
Notes

Ranking

Winners by state

Hosts

The actresses

Some Miss Brasil winners or finalists were acting in a lead or supporting roles in telenovelas and motion pictures after her reigns. By example:
Some Miss Brasil winners or finalists acted or are still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:
Some Miss Brasil pageant contestants, finalists or winners have appeared in popular reality television programs broadcast nationwide: