Mishka NYC

Mishka NYC is a streetwear company and record label based in New York City. It was established in 2003 by Mikhail Bortnik and Greg Rivera. Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories. Mishka NYC's most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear.

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