Mino Carta


Mino Carta, pseudonym of Demetrio Carta is an Italian-born Brazilian journalist, publisher and writer. Carta helped in the creation of Veja, Istoé and CartaCapital, three of the four leading newsmagazines currently published in Brazil.

Biography

Carta arrived in São Paulo, São Paulo with his Sardinian family after the War in 1946, when he "still wore short pants". He was probably 12 or 13 years old at that time. He recalls São Paulo as a "quiet and orderly" town with "human measures".
In 1951, Carta did a vestibular exam and was admitted at the University of São Paulo's traditional Law School of Largo São Francisco. His enrollment records state that he was born on September 6, 1933. He attended the classes of the first years, but quit and ended up never graduating from higher education.
In 1960 he started his career in journalism by helping to found Editora Abril automobile magazine Quatro Rodas. In 1966, he introduced new journalism in Brazil by founding São Paulo-based newspaper Jornal da Tarde. Two years later, he helped Victor Civita of Abril to found Veja, which currently is the leading newsmagazine in the country, with a circulation of over a million copies per edition. Unsatisfied with the result, he helped in the foundation of Istoé in 1976. Yet not completely satisfied with the result, he founded CartaCapital in 1994. On the new magazine, he and other columnists emphatically criticize neoliberal and neocon politics that are recently defended by Veja.
Of all the publications Carta helped create during his life, only one, the defunct Jornal da República, failed to succeed. The 1970s newspaper had a large déficit on its budget.
Disappointed with the position of Luiz Inácio Lula da Silva in the Cesare Battisti case, Carta decided to retire from his blog and his column on CartaCapital.

Published books

In 2000, Carta released his first novel, titled O Castelo de Âmbar, in which he narrates a semi-biographical story. The main character, Mercúcio Parla, may be his alter-ego; Parla narrates what he considers to be the promiscuous relationship between politicians, journalists and media thanes during almost half a century in the recent History of Brazil. Written as a fictional story, some connections may be done with the reality, such as the character's home land "Ausônia" being Italy and his house on "Rua Áurea" being Rua Augusta.
In 2003, Carta published his second novel A Sombra do Silêncio, a follow-up to O Castelo de Âmbar. In this book, the main character finds himself on the Rua Áurea with Cuore Mio, "the most laughing girl in the neighbourhood", starting what is described by the author as the "only and authentic love of their lives".

Awards