MidWest Radio is a small community local Irish radio station based in County Mayo, Ireland. Officially opened in 1989, its current studios are located on Clare Street, Ballyhaunis. The latest JNLR/MRBIradio listenership survey shows that Midwest Radio has the second highest listenership rates in the country and the highest of any local radio station, with a market-share of 58% of its catchment area.
History
When Midwest Radio first began broadcasting in 1989 its studios were located on Abbey Street, Ballyhaunis, County Mayo. Its franchise area is county Mayo although it can be received in various parts of Connacht. Paul Claffey is the Managing Director of the company. Chris Carroll is the head of sales and Tommy Marren is the Station Manager. Its target audience is 40+. Over its twenty years on air the station's schedule hasn't changed dramatically with many of the original presenters still working for the company. The station celebrated its 20th year on air in 2009. To celebrate its 20th birthday the station released a compilation CD of its most requested songs. The radio station is podcasting many of its programmes and segments. Midwest Radio launched an online only radio station - Midwest Irish Radio - in 2005. This has a separate schedule to Midwest Radio, although The Mid Morning Show does broadcast on Midwest Irish Radio. The majority of its schedule consists of non-stop Irish music. Its sister station NorthWest Radio shut down in 2004 having lost its broadcasting licence and was replaced by Ocean FM.
Shows
The station is on air 24 hours a day. Between 1am and 7am an automated service is run, like most Irish radio stations. This automated service consists of "Rewind" which is a repeat of The Tommy Marren Show and The Mid Morning Show followed by back to back music. Regular programming beings every day at 7am, with the exception of Sunday, and finishes most nights at 1am. Like many local radio stations in Ireland, it mainly broadcasts country music and classic hits. Some of the station's programmes do contain current chart music such as The Breakfast Show, The Late Late Lunchbox, Classic Express and Friday night's Hot Hits Hour. Starting in 2020 midwest will be the first regional station to have an erotic phone in show,Big Brenda will be offering advice to men and women on all issues that would be of interest in the bedroom.
