Melon (online music service)


Melon is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment became the company-in-charge of the service in 2009.

Background

Melon is South Korea's largest music subscription service, with over 28 million users. Users can stream and download music and music videos and create custom ringtones. Melon is currently available on iOS and Android.
The name Melon is an acronym of the phrase melody on.

International operations

In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia. In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all MelOn businesses, thus making MelOn Indonesia an Indonesian company.

Promotions

Music Programs on TV

Melon is the main sponsor of the following music-related shows:
Also in 2009, LOEN Entertainment launched the Melon Music Awards, an award-giving body dedicated to calculating digital sales and online votes to judge the winners.

Achievements

Songs with the most weeks at number one

8 weeks
7 weeks
6 weeks
Rank1st2nd3rd4th5th
ArtistIUBig BangWonder Girls2NE1Sistar
Total weeks4544292318

Artists with most number one songs

Rank1st2nd3rd4th5th
ArtistIUBIGBANG2NE1Sistar, DavichiWonder Girls, Girls' Generation
Total songs231812108

Artists with most months at number one

Rank1st2nd3rd4th
ArtistIUBIGBANGSistarWonder Girls, Bolbbalgan4
Total months10654

Accolades

Melon became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.
Melon was recognized at the 2012 Trusted Brand Awards.
Melon won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.
Melon was recognized in the 2012 Korea Brand Power Index.
Ilgan Sports ranked Melon as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.