Maxwell George "Max" Schneider, known professionally in music as MAX is an American singer and multiplatinum recording artist signed to Arista and Sony RED. In 2018, MAX's single "Lights Down Low" went double platinum in the US, Platinum in Canada, and Gold in Australia. This led to MAX being named an iHeart 2019 'Best New Pop Artist' nominee, and, in 2020, his new single "Love Me Less" went Gold in the US and Canada, followed up by performances on '"Jimmy Kimmel Live!'', TODAY, and LIVE with Kelly and Ryan.
Personal life
Schneider was raised in Woodstock, New York. He began performing at age three and got his first agent at the age of 14. He was raised Jewish. His father is from a Jewish family and his mother converted to Judaism. On November 4, 2016, he announced on Instagram that he had married Emily Cannon in April.
Career
Schneider was a swing understudy in the Broadway musical 13 covering 4 roles in 2008 and 2009, and modeled with Madonna for an international Dolce & Gabbana campaign. He was the 2010 YoungArts Theater Winner. In 2012, Schneider co-wrote the song "Show You How to Do" with Ben Charles for the Disney hit show Shake It Up. He portrayed Zander in the Nickelodeon TV series How to Rock. He also sold a song to the show called "Last 1 Standing", co-written by Matt Wong and Claire Demorest, which is featured in 2 episodes of the series. Schneider also starred in the Nickelodeon original film Rags as Charlie Prince, the lead role in the film. In late 2012, Schneider placed another song with Cody Simpson for his album Paradise entitled "Standing in China". He released his debut extended play titled First Encounters in 2010. In 2012 he toured with Victoria Justice on the Make It In America Tour. In 2015, Schneider released an album titled NWL, which was originally planned to be an EP titled The Nothing Without Love EP; the album was funded by donations through Kickstarter. The first single off of the album, titled "Nothing Without Love", was released on May 21, 2013, along with a music video for the song. "Mug Shot" is his first single to be released under the name MAX. He has since gone by MAX musically because he " to be more of a vehicle for the music". In October 2014, Schneider was featured in two tracks from Hoodie Allen's debut album, People Keep Talking. On February 19, 2015, it was announced that Schneider signed with and will be releasing new music under DCD2 Records. In April 2015, it was announced that Schneider is lead singer of a new soul group called Witchita, formed with Tim Armstrong. The band's first single, "Mrs Magoo", was released via Hellcat Records on April 21, 2015. Throughout June 2015, Schneider toured with Fall Out Boy, Wiz Khalifa, and Hoodie Allen on the Boys of Zummer Tour. In June 2016, MAX was picked as Elvis Duran's Artist of the Month and was featured on NBC's Today show hosted by Kathie Lee Gifford and Hoda Kotb and broadcast nationally where he performed his single "Gibberish". Schneider released a collaboration with Noah Cyrus titled "Team" in 2018. In 2016, MAX released the album Hell's Kitchen Angel featuring single "Lights Down Low" which earned double platinum certifications in the United States and Canada, and a "Young Pop-God" by GQ. During the summer of 2019, MAX's newest single, "Love Me Less" reached the top 20 at Top 40 Radio. MAX was named an iHeart 2019 'Best New Pop Artist' nominee, and labeled by Billboard as a number one Emerging Artist. Since then, Love Me Less has been certified Gold in the US and Canada. In 2020, MAX released a new single with Hayley Kiyoko titled "Missed Calls", and was featured on the D-2 mixtape of Korean artist Agust D, the solo moniker of Suga from the K-pop group BTS. MAX's new album, Colour Vision, is set for release on September 18, 2020.
