Martin Percy Martin Percy is a director of interactive video . He has won a BAFTA British Academy Award , five Webby Awards and a Grand Clio ;. He has also received three Emmy nominations, ten Webby nominations and fourteen Webby honorees.. He has created interactive video pieces for the Tate Gallery , Asian Art Museum of San Francisco , British Film Institute and National Theatre , working with people including Ian McKellen , Derek Jacobi , Gordon Ramsay , Julie Walters , Tracey Emin , Jonathan Ross and Malcolm McDowell . His interactive video pieces are integral to Tate Tracks, a marketing campaign for the Tate Gallery which won a Gold Lion at the Cannes Lions International Advertising Festival . His work is discussed in an interview with Betsy Isaacson for The Huffington Post . In 2014 he gave a TEDx talk about his interactive film Lifesaver .Kings College Cambridge and an executive academy member of the International Academy of Digital Arts and Sciences . He is the son of the late Graham Percy , a noted illustrator.Awards and nominations BAFTA British Academy Award 2015 - 'Children's Interactive: Original' - winner Lifesaver with Charlotte King, Navinder Bhatti and Daisy Ridley Clio Awards 'Healthcare - App', 2013 - winner, Grand ClioAcademy Award 2013 - 'Children's Interactive' - nomineeCreative Review The Annual, 2014 - Best in BookFWA Site of the Month - August 2013 SXSW Interactive Awards 2014 - 'Educational Resource' - finalist December 27 , 2011February 12 , 2012 Tate Kids: Barbara's Garden Tate Kids: The Secret Dancer British Interactive Media Association BIMA Awards 2010 - Arts & CultureEmmy Awards - New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture 2009 - Nominee Tate Modern: The One That Spoke to Me International Advertising Festival 'Integrated' 2007 - Gold Lion The One Show - "Best of Show" 2007 One Show - Innovative Use of Media - TV - "Gold Pencil" 2007 BFI Archive interactive with Malcolm McDowell, Jonathan Ross and Paul Merton Interactive Media Association Awards - 'Education' 2006 - nominee "Let's Play 66" video quiz
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