Market of Choice


Market of Choice is a supermarket chain based in Eugene, Oregon, United States. The store carries conventional groceries, as well as natural and organic products.

History

The Market of Choice stores are owned by Market of Choice, Inc. The company began in 1979 with a single store owned by Richard Wright, Sr. in Cottage Grove, Oregon. By 2011, Market of Choice had seven stores, with four in Eugene and one each in Ashland, Portland, West Linn and Corvallis. As of June 2016, with the opening of a store in Bend, the total has grown to ten. In 2017, Market of Choice opened its newest store at SE 10th and Belmont in Portland.
The company is now run by the founder's son Rick Wright. Rick reorganized his father's company, which included Price Chopper and Thriftway stores, and created Market of Choice. As part of their rebranding, Price Chopper stores transitioned to the name PC Market and finally to Market of Choice.

Local recognition

Market of Choice stores was voted the best grocery store, natural food store and salad bar in Lane County, in The Register-Guards Readers' Choice awards in 2016. The Eugene stores were also a winner in the dessert category. The Bend Market of Choice store was voted one of the Best Grocery Stores in Central Oregon in 2016 by the readers of Source Weekly.

Environmental Sustainability

In September 2008, Market of Choice removed the use of plastic shopping bags from their stores.