Marie-Laure Sauty de Chalon is a French businesswoman and feminist. She was CEO of the auFeminin.com group, from 2010 until April 2018. Aufeminin Group is the Europe's leading Internet portal dedicated to women's content. Le Figaro called her company number one in that category. She is considered by Dun and Bradstreet to be a major executive in Europe. She can be considered a proponent of third-wave feminism, due to her refusal to be "locked in a binary world," her "dynamic and combative" personality, her publicly stated admiration of writer Fatou Diome, her work in marketing and selling by women and to women, her advocacy of human rights, especially against domestic violence, and her embrace of contradictions and conflict. She is frequently asked to comment publicly on issues of feminism and diversity.
Education and early career
Sauty de Chalon had worked for Le Monde, part of Publications de La Vie Catholique, a large media group. Publishers Jean-Marie Colombani and Claude Perdriel selected her to lead their commercial division. Her selection was considered unusual, in part because of her master's degreein law at the French school Sciences-Po. Constance Benqué, president of Lagardere Active Publicité, called her dynamic and combative, in French, "dynamique et combative". Sauty de Chalon was appointed in December 2004 to lead the Carat France division of Aegis Media Europe, a large marketing and advertising firm. The parent company, Aegis Group plc, is a global marketing communications company headquartered in London, United Kingdom, is capitalized at c. £1.5 billion, and employs almost 16,800 staff in over 80 countries. She was quoted as saying that 2005 was both "best year of my professional life", and "the worst year of my life". In January 2006, she was appointed CEO of Aegis Media France. In April 2009, Aegis Media replaced her, limiting her role to "southern Europe and Belgium".
Current work
Sauty de Chalon hopes to gain revenue for auFeminin.com beyond advertising, to selling products online to women. She is expanding its already "a rare example of a European Internet company that is a world leader in its field". However, there are no plans to enter the American market yet, and will keep her "French worldview". For example, she is against "absolute freedom of speech", instead favoring "human rights". In an open letter to the Association européenne contre les Violences faites aux Femmes au Travail, a feminist European organization against violence towards working women, she declared her hatred of domestic violence. She wrote to them that: In December 2010, she was a speaker at the "Diversity management in Europe" conference.
