Marco Marsan is a Canadian-born American author and founder of an innovation and branding consultancy. He wrote the novelThe Lion's Way, and the non-fiction works: Who Are You When Nobody's Looking and Think Naked: Childlike Brilliance in the Rough Adult World. He was named one of America's Top Out of the Box thinkers by the Mazda Corporation in 1999. Marco Marsan has also made appearances on The View and The Montel Williams Show. Marco is a veteran of the United States Air Force, serving in 1975-76 as an information specialist. He graduated from Finneytown High School in 1975, the same school that produced General Electric CEO Jeff Immelt and Nestlé CEO Brad Alford. Marco led his team to the Ohio State men's soccer championship in 1974, and then attended the University of Cincinnati where he received a bachelor's degree in Business in 1983. Marco is a citizen of Canada, Italy and the United States. His father Mario Marsan is credited with having invented the design for the hourglass shape of the disposable diaper in 1964 while working for Procter & Gamble and his uncle, the famed opera singer Italo Tajo, was featured on several recordings with Luciano Pavarotti, José Carreras and Plácido Domingo. Marco was awarded the "Top 5 Speaker in Innovation / Creativity" designation in 2010 by Speakers Platform, as well as taught classes on innovation and entrepreneurship at both Xavier University's Williams School of Business and University of Cincinnati's Lindner School of Business. Marco was credited in the Guinness Book of World Records for over 4 years with having created the world's largest Chicken Dance in which 43,000 participants danced at Oktoberfest Zinzinnati in Cincinnati, Ohio on Sept 9, 1992. He now resides in Henderson, Nevada.
To appeal to different sub-segments of their consumer base, Pepsi sought innovation based upon targeted cultural and flavor trends. This led to the creation of Pepsi Blue.
Cadbury Adams wanted to leverage their scientific expertise and breakthrough technologies to create much-needed news and sales growth in the gum and mints category through their powerhouse brands Trident and Dentyne. Using newly created layering technology, this concept became Trident Layers Gum.
The idea for the Capital One SPARK Business Card went way beyond a simple credit card. This winning concept was built to leverage Capital One’s economies of scale with data, presence in social media, and financial analytics to help Small Business with big business know-how, cash flow and a larger voice.
Absolut 100
Developed initially as Absolut Onx, this concept evolved into Absolut 100 and launched as an extraordinarily smooth vodka, with a stronger kick. This innovation showed off Absolut’s brand chops in create this unique paradox in the staid vodka category.
