MVMT Watches


MVMT Watches Inc. is a Los Angeles-based watch company that sells quartz watches, as well as sunglasses and accessories. The company was founded in June 2013 and was acquired by Movado in August 2018.
The current CEO of MVMT is co-founder Jake Kassan.

Etymology

The word "MVMT" is a play-on-words, denoting both the of time and people, as well as the movement component of a watch.

History

MVMT was co-founded in June 2013 by college dropouts Jake Kassan and Kramer LaPlante. They successfully raised more than $290,000 through two crowdfunding campaigns on Indiegogo.
MVMT started selling sunglasses in 2016 and was acquired by Movado in August 2018 for over $100 million, possibly reaching $200m depending on performance.

Userbase and sales

According to MVMT, in 2017, 88% of their users were under 34 years old and 45% were under 24.
By December 2016, the company had sold over 600,000 watches and was estimated to have sold over 1 million watches by September 2018.