MTV Video Music Award – Viewer's Choice
The MTV Video Music Award for Viewer's Choice was first awarded at the first annual MTV Video Music Awards in 1984. The Viewer's Choice award nominees were originally the same as the Video of the Year nominees, something which continued until 1994. In 1995 MTV created a separate set of nominees for Viewer's Choice and Video of the Year. This continued for the rest of the award's history.
As the name indicated, the winner was decided by the audience, who could vote up until the very night of the show via phone calls and, later on, internet votes and text messages. This award was last given out at the 2006 ceremony, in which all general categories became fan-voted, seemingly rendering the award redundant. The following year, MTV revamped the VMAs and eliminated the Viewer's Choice award, permanently transferring its voting procedures over to the Best New Artist award.
Aerosmith is the biggest winner of this award, having won it three times. Also, only four acts—INXS, Aerosmith, TLC, and Green Day—have won both the Video of the Year and Viewer's Choice awards on the same year.
Year | Winner | Other nominees |
Michael Jackson — "Thriller" |
| |
USA for Africa — "We Are the World" | ||
a-ha — "Take On Me" | ||
U2 — "With or Without You" | ||
INXS — "Need You Tonight/Mediate" | ||
Madonna — "Like a Prayer" | ||
Aerosmith — "Janie's Got a Gun" | ||
Queensrÿche — "Silent Lucidity" | ||
Red Hot Chili Peppers — "Under the Bridge" | ||
Aerosmith — "Livin' on the Edge" | ||
Aerosmith — "Cryin'" | ||
TLC — "Waterfalls" | ||
Bush — "Glycerine" | ||
The Prodigy — "Breathe" | ||
Puff Daddy and the Family — "It's All about the Benjamins " | ||
Backstreet Boys — "I Want It That Way" | ||
'N Sync — "Bye Bye Bye" | ||
'N Sync — "Pop" | ||
Michelle Branch — "Everywhere" | ||
Good Charlotte — "Lifestyles of the Rich and Famous" | ||
Linkin Park — "Breaking the Habit" | ||
Green Day — "American Idiot" | ||
Fall Out Boy — "Dance, Dance" |