The monument stands tall. The sculpture at the top of the column consists of two male figures standing very close together, wearing capes and helmets, each holding a raised lur. The compactness of the composition is a result of a design change late in the process, since the original design featured only a single lur blower. The decision to change the design was based on the fact that lurs are always tuned in pairs. The two lurs are inverted, as is seen with the Brudevælte Lurs. The column is made of red brick and bears the inscription "J.C. JACOBSEN•CARLSBERG 1811•2•SEPTEMBER•1911". The two columns of St. Mark and St. Thomas on the Piazzetta di San Marco were a source of inspiration.
A monument featuring a lur blower on the new City Hall Square was first proposed by Lorenz Frølich in circa 1890. Martin Nyrop adopted the idea and originally envisioned two columns flanking the entrance to City Hall Square from Vesterbrogade, each topped by a Heimdallr figure with gjallarhorn. A mock-up of one column was installed in front of the Central Hotel in 1901. It consisted of a wooden column designed by Nyrop and a plaster model of the Heimdallr figure designed by Anders Bundgaard. ''
At the 1909 Danish National Exhibition in Aarhus, Carlsberg was represented both with a display in the Industry Hall and a victory column. The latter revived the idea of a column carrying a sculpture of a lur blower. The victory column was designed by Anton Rosen, the leading architect of the exhibition, who also designed a triumphal arch for Tuborg on an adjacent site. Both structures were built in white-painted wood. They were demolished after the exhibition.
Final monument
The Carlsberg Foundation and New Carlsberg Foundation later decided to donate a permanent lur-blower monument to the City ofCopenhagen to mark the centenary of the birth of J. C. Jacobsen on 2 September 1911. The project was moved to the small plaza next to the City Hall. Rosen designed the column, and the sculptorSiegfried Wagner was charged with the design of the sculpture group. The monument was inaugurated in 1914.
Cultural references
In the 1968 Danishcomedy filmMin søsters børn vælter byen, Pusle uses her suddenly acquired magical powers to make the two lur blowers come alive in what eventually turns out to be a dream.