In the spring of 1903, Lufei went to Wuchang, where he launched the "Xinxuejie Bookstore". As the manager, he sold many pro-revolution books and booklets. He joined the underground revolution movement and became a surveillant. In 1905 he became the editor-in-chief of the newspaper Chubao and after the closure of the newspaper under the pressure of Governor Zhang Zhidong he fled to Shanghai. There, he was employed as the manager and editor of a publishing company. In late 1906, Lufei joined Wenming Books, a textbook publishing company as an editor, and also became the headmaster of Wenming Primary School. As his contributions and responsibilities increased at Wenming Books, he started to become a major figure in education and publishing in Shanghai. In 1908, Lufei joined The Commercial Press and soon was in charge of publication and communications. In 1909, the Commercial Press started the first professional magazine in education in China, the Jiaoyu Zazhi, and Lufei became its Editor-in-Chief. Lufei believed that education was the key in making a better nation. He published many essays and thesis on the magazine to introduce his ideas in educational reforms. In 1909, Lufei published an article titled "General Education Should Use Vernacular Characters" on Jiaoyu Zazhi. This is the first time in history to advocate the promotion of simplified Chinese characters. In 1922, Lufei published another article "Deliverance on Coordinating Chinese Characters", in which he suggested that educators should respect the simplified characters invented by the folk and should adopt these characters in their teaching. He also proposed to simplify complex characters systematically.
Lufei is also known as the founder of Zhonghua Book Company, one of the most influential contemporary publishing company, in textbooks, dictionaries, translations of important books in the world, as well as in classical Chinese and Chinese historical publications. Lufei founded Zhonghua Book Company in 1912 on the same day as the founding of Republic of China and immediately published a new set of textbooks for schools in the post Qing dynasty republic. In the 1930s, Zhonghua was one of the most successful publishing companies in East Asia. By the Second Sino-Japanese War, the annual income of Zhonghua was over 10,000,000 yuan and had over 40 branches throughout China. In Shanghai and Hong Kong, it had over 3,000 employees. Under the management of Lufei, Zhonghua published a series of important books for Chinese cultural and historical studies, such as Zhonghua Da Zidian, Cihai, Sibu Beiyao and the Gujin Tushu Jicheng. During the war, due to his influence, Lufei's life was threatened by Japanese agents. He moved the headquarters of Zhonghua to Kunming. Then he went to Hong Kong in order to produce enough books for the endangered nation. In 1941, Lufei died of cerebral hemorrhage.
