Low Blows began in April 2012 as an entity specifically tailored towards hosting WWE pay-per-view parties at Captain America's restaurant in Dublin. Then called WWE Parties Ireland, the budding company began as a Facebook page out to be '"a hub for wrestling fans to chat & have a laugh", and also provided a platform to promote independent wrestling shows around the country from brands such as Main Stage Wrestling and Celtic Championship Wrestling. At this stage, future host Rick Nash would begin to provide his own insights and critique on the WWE product via his wrestling blog, through which he would also announce details of future events hosted by the company. In April 2013, following their second successful WrestleMania party, the company began to host their own 'Hall of Fame' ceremony. It was at this stage that the popularity of the events began to outweigh the capacity of Captain America's, and as a result future events were announced to be staged in Woolshed Baa and Grill on Parnell Street, Dublin. Following continued success, Nash's critical articles garnered the attention of Irish sports outlet Balls.ie, who offered Nash a position as their professional wrestling correspondent beginning in June 2013. Through this position, Nash was able to extend the reach of the events through pay-per-view prediction leagues in his articles, the winner of which would be given complimentary access to a future event. Competitions were also able to be held throughout relevant news outlets, further promoting the brand and its events. In April 2014, in anticipation of their first WrestleMania event at the Woolshed venue, the first episode of Low Blows was released hosted by Nash and Don Marnell, an inductee of the company's hall of fame from the year prior. In February 2016, in an effort to distance themselves away from WWE and cultivate the Low Blows brand established with the podcast and their Twitter handle, the company was officially rebranded to Low Blows Wrestling Parties, introducing new branding to their events as of WrestleMania 32. In June 2016, the company hosted a campaign on behalf of a five-year-old Max Birmingham, who was then suffering from a relapse of stage four neuroblastoma cancer. Because of his fascination with wrestling, Max's mother contacted the company asking for any spare memorabilia that people could give while Max is in treatment as a means of distraction from his treatment. In response, the company's Money in the Bank party was labelled with #MemorabiliaForMax, and there was a collection of toys made to be donated to Max. Nash had to say on the matter "“Max and his family aren’t looking for money, just toys that people already have and can afford to give away. It’s something so small for people, but it’d make a huge difference". The event was so impactful that it drew the attention of WWE Hall of Famer Mick Foley, who tweeted his support for the event saying "Please let me know where I can send Max some cool things".
Format
Low Blows in its current format is presented as 2 separate weekly shows, SmackJade and Raw in Fast Forward.SmackJade is hosted by Nash and professional wrestler Jade Costello, and focuses on wrestling news that has transpired over the course of the week. Raw in Fast Forward is hosted again by Nash and sports persona David Kent, and offers a more in depth view of WWE programming with specific focus on Raw and SmackDown Live. Both shows, while offering a critical view on the world of professional wrestling, are maintained in a lighthearted manner, often employing comedic bits which are segmented throughout the show and rely on audience participation. Current segments include 'Dave's Mystery PPV' and '30 second warning'. During live podcasts, the format will typically follow a panel-style where the audience asks questions to the hosts and any special guests they might have featured. On establishing the live podcasts, Marnell stated "Six months ago, Rick Nash approached me about co-hosting a wrestling comedy podcast -a niche market you might say. Here we are 20 episodes later and we are preparing to host our first live episode in front of an audience. Has anyone hosted a live comedy wrestling podcast before Probably not, but we’re going to give it a bash anyway!"
Pay-Per-View parties
The origins of Low Blows lie within the WWE pay-per-view parties hosted during the 'big four' pay-per-view events Royal Rumble, WrestleMania, SummerSlam and Survivor Series. These were initially held at Captain America's restaurant on Grafton Street before being moved to Woolshed Baa and Grill due to capacity issues. As of 2017, the parties have again been moved to Buskers on the Ball due to legal issues following the 2017 Royal Rumble. Each year, usually preceding their WrestleMania party, the company hosts their own 'Hall of Fame' ceremony in the style of WWE's Hall of Fame. 2017 marked the first time a live band appeared preceding one of the company's events. The Low Blows Band, a house band curated by the hosts of the podcast, performed a full concert based around wrestler's theme songs prior to their WrestleMania 33 party.