Band member Jay McGuiness said in a press release that "Lose My Mind" is "a pop tune about someone playing mind games with you, as you try and fail, to blot it all out." It was written by Nina Woodford, Rami Yacoub and Carl Falk, produced by Rami and Falk and recorded at Kinglet Studios and A-Side Studios, in Stockholm, Sweden. Additional production was done by British house producers The Wideboys. Originally scheduled for release in January 2011, the single was brought forward to December 2010 due to a performance on The X Factor in November 2010.
Music video
The music video for "Lose My Mind" was directed by Nigel Dick and filmed in Coney Island and it was performed at Channel 4 on 17 January 2011. A series of fifteen-second teasers for the music video were released before the full video's premiere, which was on 28 November 2010 on Channel 4. The video shows the band members heading to Coney Island in the rain. When they arrive they it is revealed they work on different rides on the Island. The video is dispersed with them singing at their respective rides, scenes where they mess about at Coney Island, with their song playing over them, and them singing directly to the camera as a group.
Live performances
The Wanted performed "Lose My Mind" live on the seventh series of The X Factor on 28 November 2010. They limited the number of female dancers on stage with them to avoid making their female fans jealous, but had a large production with a fairground theme, which McGuiness said was to "distract from the fact we can't dance very well". They also performed the song on Sam & Mark's TMi Friday, and .
Critical reception
made "Lose My Mind" their "song of the day" on 12 November 2010. A writer for website Female First called the song "an anthemic rock ballad that shows off characteristically mature, edgy vocals and breaks them out of the traditional boyband mould." Nick Levine of Digital Spy gave the song four stars out of five and praised the song for its "brilliantly melodramatic lyrics" and "punchy" chorus, while complimenting Max George's heavily auto-tuned vocals. Following the performance of "Lose My Mind" on The X Factor, the song entered the UK Singles Chart at number 29 and the Scottish Singles Chart at number 24 on 5 December 2010, three weeks before its official single release. It left the UK Singles Chart on the week of 23 January 2011 after spending seven weeks in the chart.
Track listing
CD single
"Lose My Mind" – 3:25
"Lose My Mind" – 3:04
Digital EP: 1
"Lose My Mind" – 3:25
"For the First Time" – 4:30
"Heart Vacancy" – 3:57
Digital EP: 2
"Lose My Mind" – 7:09
"Lose My Mind" – 5:37
"Lose My Mind" – 3:38
"Lose My Mind" – 6:56
Personnel
Songwriting – Nina Woodford, Rami Yacoub, Carl Falk
