The primary characters in The Idolmaster from 765 Production, a small, rising studio located in a small office. ; ; ; ; ; ; ; ; ; ;
Project Fairy
Project Fairy is an idol unit introduced in The Idolmaster SP, produced by rival studio 961 Production. The group was specifically created so that each of its three members harmonize perfectly, and have different specialties in singing. In The Idolmaster Dearly Stars and onward, the members of Project Fairy have become part of 765 Production. ; ; ;
765 staff
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Puchimas!
is a spin-off manga and anime series where the 765 characters are accompanied by chibi-versions of the idols that share the same voice actresses. ; ; ; ; ; ; ; ; ; and ; ; ; ; ; Producer
Million Live!
The Idolmaster Million Live! introduces thirty-nine idols, who, alongside the 765 idols, are all categorized into two layers of castes: one involving skill and another involving type.
Vocal
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Dance
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Visual
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''Theater Days''
; ; ; A secretary at the Theater working alongside Kotori Otonashi.
876 Production
876 idols
Three new idols from 876 Production that were introduced in The Idolmaster Dearly Stars. They also appear in a few episodes of the anime. Each of them also received a three-volume manga devoted to individual story lines in the game. ; ; ;
876 staff
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961 Production
961 idols
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961 staff
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346 Production
A talent agency where the cast of The Idolmaster Cinderella Girls works. The idols are categorized into three types: Cute, Cool, and Passion.
The talent agency where the main cast of The Idolmaster SideM works.
315 STARS
315 STARS is a collective unit consisting of 19 members of the six units focused on in the SideM anime: Jupiter, DRAMATIC STARS、Beit、S.E.M、High×Joker、and W. All 315 idols appear in the SideM games and in the SideM Mini anime.
DRAMATIC STARS
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Jupiter
An all-male idol group introduced in The Idolmaster 2. Originally produced by 961 Production, Jupiter was created by Kuroi as an idol unit to counter 765 Pro's rise in popularity. In the anime, they are an established and popular idol unit. Sometime in Episode 21, they left 961 Pro to start on their own after finding out about Kuroi's dirty tactics. As of The Idolmaster SideM, Jupiter is part of 315 Production. ; ; ;
Beit
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S.E.M.
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High×Joker
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W
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Altessimo
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FRAME
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Sai
"Sai" ; ; ;
Shinsoku Ikkon
"Shinsoku Ikkon" ; ;
Café Parade
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Mofumofuen
"Mofumofuen" ; ; ;
The Kogadō
"The Kogadō" ; ; ;
F-LAGS
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Legenders
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315 staff
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283 Pro
The 2018 installment Shiny Colors introduces twenty-three idols affiliated with 283 Production. The idols are divided into the following units: illumination STARS, L'Antica, Hōkago Climax Girls, ALSTROEMERIA, Straylight, and noctchill.
illumination STARS
The unit's image color is yellow. ; ; ;
L'Antica
The unit's image color is purple. ; ; ; ; ;
ALSTROEMERIA
The unit's image color is pink. ; ; ;
Hōkago Climax Girls
The unit's image color is orange. ; ; ; ; ;
Straylight
The unit's image color is red. ; ; ;
noctchill
The unit's image color is light blue. ; ; ; ;
283 Production staff
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Other characters
''The Idolmaster Dearly Stars''
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Reception
has allowed third party companies and organizations to use the franchise's characters in their promotions both individually or as a group. Miki Hoshii was named the store manager of Tower Records' Japanese branches on March 21, 2011 at the retailer's Shinjuku branch. In 2012, the Tokyo Shrine Agency distributed posters and pamphlets featuring the 765 Production idols as part of a campaign to attract hatsumōde visitors. Sagan Tosu featured the idol characters of Cinderella Girls on the tickets and merchandises for their September 12, 2015 match against the Shimizu S-Pulse and September 26, 2015 match against the Ventforet Kofu. In November 2016, Mimura Kanako was appointed as the campaign girl for Boul'mich, a French chocolate shop in Japan. On September 6, 2018, Nissin Foods teamed up with Bandai Namco for a music video featuring Honda Mio, Hino Akane and Takamori Aiko as the unit Positive Passion advertising their Curry Meshi product titled "Spice Paradise", produced by Sanzigen. A CD including eight versions of "Spice Paradise" was released in a special box also including 6 Curry Meshi cups and a clear file on September 18. The music video features Curry Meshi's mascot, Curry Meshi-kun. Five months earlier, SideM also had its own collaboration with Nissin Foods, albeit with their Cup Meshi instant rice product. The SideM/Cup Meshi collaboration featured Michio Hazama, Rui Maita, and Jirō Yamashita, all three of which form the S.E.M unit in SideM.
2019 ''Cinderella Girls'' general election
In late April 2019, non-Japanese fans of the Cinderella Girls sub-series of the Idolmaster franchise started pairing the then-unvoiced Brazilian character Natalia with Solid Snake of Konami's Metal Gear franchise. On 22 April 2019, Canadian YouTuber Mahado, a fan of the series, released a video in which Solid Snake, voiced by David Hayter, urges players to vote for Natalia in the 2019 Cinderella Girls general election, with audio by PepsiJohnny and Japanese subtitles by ThePascalPama. The campaign involved both players in and outside Japan, and at the end of September 2019, Natalia placed 9th in the overall preliminary rankings in the election and finally got a voice actress in the form of Teru Ikata.
