Limca Book of Records is an annual reference book published in India documenting human and natural world records. The world records achieved by humans are further categorised in education, literature, agriculture, medical science, business, sports, nature, adventure, radio, and cinema with Limca book of Records rules. Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is the second book of records in the world after Guinness Book of World Records. The Limca Book of Records is published annually in English.
History
Limca Book of Records was first published in 1990, when the Limca soft drink brand was owned by Parle Bisleri. It was initially created as for the Limca line of soft drinks which has been purchased by the Coca-Cola company. The book continued to be published by Coca-Cola. The Limca Book of Records annual world record reference book is now published with the patronage of Coca-Cola India which manufactures the soft drink Limca. It was started originally by Ramesh Chauhan, who sold it to Coca-Cola in 1993. The current editor is Vijaya Ghose.
Editions
Its year 2006 edition was launched in New Delhi by Atul Singh, CEO of Coca-Cola India. On September 25, 2007, a special edition of it was released by Coca-Cola to commemorate 60 years of India's independence. On May 30, 2008, the 19th Edition was launched in New Delhi, India. Amit Mitra, secretary-general of the Federation of Indian Chambers of Commerce and Industry addressed the attendees in this event. The 20th edition of this book was released by Amitabh Bachchan in March 2009. Indian Space Research Organisation chief G. Madhavan Nair also participated in this event. The 21st text edition of the book was launched on March 29, 2011. As the sports achievers special edition, it pays special tribute to the Indian sportspersons in the 2010 Commonwealth Games and Asian Games. The 25th edition marking the Silver Jubilee of publication the book was launched on International Women’s Day in 2014. The 26th edition of Limca Book of Records was launched at the Jaipur Literature Festival in January 2015. The 27th edition of Limca Book of Records is The Specially Abled Edition in 2016.
People of the Year
Since 1992, Limca Book of Records has featured 'People of the Year'. A panel of judges selects people who have consistently contributed to 'Indian excellence'.
Other media
Coca-colaindia.com recently published an online Limca book of records archive featuring several landmark records set in India. In 1996, the Indian national television channel Doordarshan telecast 19 episodes of Limca Book Of Records Ki Anokhi Duniya which were hosted by Siddharth Kak and featured events from the book. In 2008, Star TV News Channel aired Limca Book of Records Wah India Show on Saturdays and Sundays from April to December. Siddarth Kak made film Triumph of the Spirit about the Limca Book of Records. The film was broadcast by the National Geographic group Fox History and Entertainment channel in 2010.
