"Like That" is a song by American singer and rapper Doja Cat featuring rapper Gucci Mane. It was originally included on Doja's 2019 album Hot Pink. The track was initially set to impact urban radios on February 11, 2020. However, it was rescheduled and pushed back in light of "Say So" climbing the charts and was later serviced to rhythmic radio on May 12, 2020, to top 40 radio formats on May 19 and urban radios on May 26 as the album's sixth single.
Background
On November 1, 2019, Doja Cat announced that her album Hot Pink would be released on November 8, 2019 and revealed the track listing alongside the album's release. The song "Like That" was confirmed to have a featured artist that would not be announced until the album's release, when it was revealed to be Gucci Mane. Similar to its predecessor "Say So", the song entered the charts before its single release due to a viral dance challenge using the song on the app TikTok. Consequently, "Like That" charted ahead of release as a single in the United Kingdom, Canada and Ireland.
Music video
A accompanying music video for the song was filmed in late March 2020. In June 2020, clips of the video, which turned out to be a director’s cut, leaked online, with the full video leaking eventually. The official music video was released on June 25, 2020.
Synopsis
The video starts with the title card panning down to Doja Cat standing in a futuristic blue set amongst her backup dancers. Doja and the dancers immediately bust out choreography whilst shots jump to an animated version of Cat which sparked comparisons to the anime television seriesSailor Moon. The video is plastered with animated graphics throughout the video. Doja Cat eventually meets up with collaborator Gucci Mane, who leans and poses in front of a convertible while rapping his verse of the song. Doja who is either dancing beside Mane or in the convertible takes back the song and ends the video with the splits on beat followed by a black screen.
Critical reception
Lakin Starling of Pitchfork wrote, "Doja weaves easily from rap mode into a whispery chorus with an upbeat R&B groove reminiscent of early-2000s Janet Jackson. It's the perfect soundtrack for a backyard party." Comparing the song's composition to that of songs that previously popularized on TikTok, Cat Zhang wrote, "Doja's softer, girlier aesthetic offered an alternative to the vulgar, brutish rap that previously soundtracked the platform. And her brash, confident lyrics offer snippets of female empowerment."
