Leigh McAlister Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an Executive Director of the Marketing Science Institute . She is known for her work on retailing , consumer behaviour and variety seeking buying behavior.The Grocery Revolution , a joint project with Barbara E. Kahn.McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 : 311-322. Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister. "Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction." Journal of Marketing Research : 166-176. McAlister, Leigh. "A dynamic attribute satiation model of variety-seeking behavior." Journal of Consumer Research 9, no. 2 : 141-150. Lattin, James M., and Leigh McAlister. "Using a variety-seeking model to identify substitute and complementary relationships among competing products ." Journal of Marketing Research : 330-339.
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