Leeds United F.C.


Leeds United Football Club is a professional football club in Leeds, West Yorkshire, England. The club was formed in 1919 following the disbanding of Leeds City F.C. by the Football League and took over their Elland Road stadium. They will play in the Premier League, the first tier of English football, following promotion in the 2019–20 season.
Most of their history has been spent playing in the first tier; their longest continuous spell inside the first tier was a period of 18 years between 1964 and 1982, while their longest period outside of it spanned 16 years between 2004 and 2020. They have won three English league titles, one FA Cup, one League Cup, two Charity/Community Shields and two Inter-Cities Fairs Cups. The club reached the 1975 European Cup Final, losing to Bayern Munich after some controversial refereeing decisions. Leeds reached the semi-finals of the tournament's successor, the Champions League in 2001. The club were also runners-up in the European Cup Winners Cup final in 1973. The majority of the honours were won under the management of Don Revie in the 1960s and 1970s.
Leeds play in all-white kits at home matches. The club's badge features the White Rose of York. The club's anthem is Marching on Together. Leeds share rivalries with Manchester United and Chelsea, as well as with local teams such as Huddersfield Town, Bradford City and Sheffield Wednesday.

History summary

Pre-Leeds United

Leeds United's predecessor team, Leeds City, was formed in 1904 and elected to League membership in 1905. At first they found it hard to draw big crowds to Elland Road but their fortunes improved following Herbert Chapman's arrival. In 1914 Chapman declared; "This city is built to support top-flight football", but Leeds City were forcibly disbanded and forced to sell off all their players by The Football League in 1919 in response to allegations of illegal payments to players during the First World War. In 1919, Leeds United was formed and they received an invitation to enter the Midland League, being voted into it on 31 October, taking the place vacated by Leeds City Reserves. Following Leeds City's disbanding, Yorkshire Amateurs bought their stadium Elland Road. Yorkshire Amateurs offered to make way for the new team under the management of former player Dick Ray.
The chairman of Huddersfield Town, Hilton Crowther loaned Leeds United £, to be repaid when Leeds United won promotion to Division One. He brought in Barnsley's manager Arthur Fairclough and on 26 February 1920, Dick Ray stepped down to become Fairclough's assistant.

1920–1960: Early years

On 31 May 1920, Leeds United were elected to the Football League. Over the following few years, they consolidated their position in the Second Division and in 1924 won the title and with it promotion to the First Division. They failed to establish themselves and were relegated in 1926–27. After their relegation, Fairclough resigned, which paved the way for Ray to return as manager. In the years up until the start of World War II Leeds were twice relegated; on both occasions they were re-promoted the following season.
On 5 March 1935, Ray resigned and was replaced by Billy Hampson, who remained in charge for 12 years. In the 1946–47 season after the war, Leeds were relegated again, with the worst league record in their history. After this season, Hampson resigned and was replaced in April 1947 by Willis Edwards. In 1948, Sam Bolton replaced Ernest Pullan as the chairman of Leeds United. Edwards was moved to assistant manager in April 1948 after just one year as manager. He was replaced by Major Frank Buckley.
Leeds remained in the Second Division until 1955–56, when they once again won promotion to the First Division, inspired by John Charles. Charles was hungry for success at the highest level, and manager Raich Carter was unable to convince him that Leeds could satisfy his ambitions. Charles was sold to Juventus for a then world record of £65,000. The loss of Charles resulted in Leeds being relegated to the Second Division in the 1959–60 season.

1961–1974: Don Revie era

In March 1961, the club appointed former player Don Revie as manager, following the resignation of Jack Taylor. His stewardship began in adverse circumstances; the club was in financial difficulty and in 1961–62 only a win in the final game of the season saved the club from relegation to Division Three. Revie implemented a youth policy and a change of kit colour to an all-white strip in the style of Real Madrid, and Leeds soon won promotion to the First Division in 1963–64.
Leeds adapted well to the First Division in the 1964–65 campaign, finishing second to rivals Manchester United on goal difference. They also reached the final of the FA Cup, losing 2–1 to Liverpool at Wembley after extra-time. In the 1965–66 campaign, Leeds again finished second in the league, whilst also reaching the semi-finals of the Inter-Cities Fairs Cup, losing on aggregate to Spanish side Real Zaragoza despite manager Revie ordering the fire brigade to flood the pitch before the replay at Elland Road.
The 1966–67 season saw Leeds finish 4th in the league, as well as reaching the semi-finals of the FA Cup, losing 1–0 to Chelsea and the final of the Inter-Cities Fairs Cup, losing 2–0 to GNK Dinamo Zagreb.
With Leeds coming close but failing to land a trophy, they nearly doubled their record transfer in 1967–68, buying Sheffield United centre-forward Mick Jones for £100,000. Leeds did win the League Cup with Terry Cooper scoring the only goal of a 1–0 victory in the final against Arsenal. Leeds had little league and FA Cup success however, as they finished in fourth place and were beaten in the FA Cup semi-finals by Everton. They instead reached a second successive Inter-Cities Fairs Cup final, beating Hungarian club Ferencvárosi over two legs. Leeds won the first leg 1–0, and a month later defended their lead with a 0–0 draw in Budapest.
Having found success in both domestic and European cup competitions, manager Revie chose to focus on the league for the 1968–69 campaign. Leeds secured the title in April 1969 with a 0–0 draw with challengers Liverpool at Anfield, whose supporters congratulated the Leeds team. Leeds set a number of records including most points, most wins, fewest defeats, and most home points ; a still-unbroken club record is their 34 match unbeaten run that extended into the following season. Leeds strengthened their front line, breaking the British transfer record by signing Allan Clarke from Leicester City for £165,000. They targeted the treble in 1969–70 and came close to achieving this, only to fail on all three fronts in a congested close season, finishing second in the league to Everton, losing the 1970 FA Cup Final to Chelsea, and exiting the European Cup with a semi-final defeat to Celtic.
Having rejected an offer to manage Birmingham City, Revie chose to remain at Leeds for the 1970–71 campaign. Leeds and Arsenal both challenged for the title that season, though it would be the Gunners who would claim the league title, finishing one point ahead of Leeds after the latter lost to West Bromwich Albion following a controversial offside goal. United were also knocked out of the FA Cup by Fourth Division side Colchester United. Leeds again found success in the Inter-Cities Fairs Cup though, beating Juventus in the final on away goals. Leeds again finished as runners-up in the 1971–72 season, but United did reach the 1972 FA Cup Final, lifting the trophy after a 1–0 victory over Arsenal in the final.
In the 1972–73 season, the Whites again came close to a Treble, but they finished third in the league and lost the 1973 FA Cup Final to Second Division Sunderland 1–0 against all expectations. Leeds also reached the final of the European Cup Winners' Cup against Italian club A.C. Milan at the Kaftanzoglio Stadium, where they were beaten 1–0 following some controversial refereeing. Revie was offered the managers role at Everton in the summer, but chose to remain at Leeds. They won the First Division with a five-point lead over second-placed Liverpool. Revie chose to take the job of England national team manager at the end of the 1973–74 season.
In his 13 years in charge, Revie guided Leeds to two Football League First Division titles, one FA Cup, one League Cup, two Inter-Cities Fairs Cups, one Football League Second Division title and one Charity Shield. He also guided them to three more FA Cup Finals, two more FA Cup Semi-finals, one more Inter-Cities Fairs Cup Final and one Inter-Cities Fairs Cup Semi-final, one European Cup Winners' Cup Final and one European Cup Semi-final. The team also finished second in the Football League First Division five times, third once and fourth twice. In a survey of leading football writers, historians and academics by Total Sport magazine, Revie's Leeds United were voted as one of the 50 greatest football teams of all time.

1974–1988: Post-Revie and relegation

Following the 1973–74 season, Revie left Leeds and Elland Road to manage the England national team. Brian Clough was appointed as Revie's successor. This was a surprise appointment, as Clough had been an outspoken critic of Revie and the team's tactics. Clough's tenure as manager started badly, with defeat in the Charity Shield against Liverpool in which Billy Bremner and Kevin Keegan were sent off for fighting. Under Clough, the team performed poorly, and after only 44 days he was dismissed.
Clough was replaced by former England captain Jimmy Armfield. Armfield took Revie's ageing team to the final of the 1974–75 European Cup, in which they were defeated by Bayern Munich under controversial circumstances. Assisted by coach Don Howe, Armfield rebuilt Revie's team, and though it no longer dominated English football, it remained in the top ten for subsequent seasons. However, the board became impatient for success and dismissed Armfield in 1978, replacing him with Jock Stein, who also lasted just 44 days before leaving to manage Scotland. The board appointed Jimmy Adamson but he was unable to stop the decline and in 1980 Adamson resigned and was replaced by former player Allan Clarke. Despite spending freely on players, he was unable to stem the tide and the club was relegated at the end of 1981–82. Clarke was replaced by former teammate Eddie Gray.
With no money to spend on team building, Gray concentrated on youth development, but was unable to guide them to promotion from the Second Division. The board again became impatient and sacked Gray in 1985, replacing him with another Revie teammate, Billy Bremner. Bremner found it just as difficult to achieve promotion, although Leeds reached the 1987 play-off final, but were defeated by Charlton Athletic. Leeds also endured a near miss in the FA Cup, losing out to Coventry City in the semi-finals.

1988–1996: Howard Wilkinson era

In October 1988, with the team 21st in the Second Division, Bremner was fired to make way for Howard Wilkinson. Leeds avoided relegation that season, and in March 1989 signed Gordon Strachan from Manchester United for £300,000. The Scottish midfielder was named captain, and helped Leeds win the Second Division in 1989–90 and gain promotion back to the First Division. Under Wilkinson Leeds finished fourth in 1990–91, and in the 1991–92 season they won the title of the last ever Division 1 as top tier, as the next season it was replaced by the Premier League. However, the 1992–93 season saw Leeds exiting the Champions League in the early stages, and eventually finishing 17th in the league, narrowly avoiding relegation. Wilkinson's Leeds were unable to provide any consistent challenge for honours, and his position was not helped by a poor display in the 1996 League Cup final which Leeds lost to Aston Villa. Leeds could only finish 13th in 1995–96, and after a 4–0 home defeat by Manchester United early in 1996–97, Wilkinson had his contract terminated. One of the legacies of Wilkinson and youth coach Paul Hart was the development of Leeds United's youth academy, which has produced numerous talented footballers over the years.

1997–2001: Graham and O'Leary

Leeds appointed George Graham as Wilkinson's successor. This appointment was controversial as Graham had previously received a one-year ban from The Football Association for receiving illegal payments from a football agent. Graham made some astute purchases and also helped blood youngsters from Leeds' youth cup winning side. By the end of the 1997–98 season, Leeds had qualified for the following season's UEFA Cup. In October 1998, Graham left to become manager of Tottenham Hotspur, and Leeds opted to replace him with assistant manager David O'Leary.
Under O'Leary and assistant Eddie Gray, Leeds never finished outside the top five in the Premier League, and secured qualification for both the UEFA Cup and the UEFA Champions League, enjoying cup runs to the semi-finals of both competitions. However, during the same period, the team's image was tarnished when players Jonathan Woodgate and Lee Bowyer were involved in an incident that left an Asian student in hospital with severe injuries. The resulting court case took nearly two years to resolve; Bowyer was cleared, but Woodgate convicted of affray and sentenced to community service. Additionally, in the UEFA Cup semi-final against Galatasaray in Istanbul, two Leeds fans were stabbed to death before the game.

2001–2007: Financial implosion and relegation

Under chairman Peter Ridsdale, Leeds had taken out large loans against the prospect of the share of the TV rights and sponsorship revenues from UEFA Champions League qualification and subsequent progress in the competition. However, Leeds narrowly failed to qualify for the Champions League in two successive seasons, and as a consequence did not receive enough income to repay the loans. The first indication that the club was in financial trouble was the sale of Rio Ferdinand to Manchester United for approximately £30 million. Ridsdale and O'Leary publicly fell out over the sale, and O'Leary was sacked and replaced by former England manager Terry Venables. Leeds performed woefully under Venables, and other players were sold to repay the loans, including Jonathan Woodgate, whom Ridsdale had promised Venables would not be sold. Tensions mounted between Ridsdale and Venables and, with the team underachieving, Venables was sacked and replaced by Peter Reid. Ridsdale resigned from the Leeds board and was replaced by existing non-executive director Professor John McKenzie. At this time Leeds were in danger of relegation, but managed to avoid the drop in the penultimate game of the season, beating Arsenal 3–2 at Highbury with a late strike by Mark Viduka.
Reid was given a permanent contract at Leeds the following summer and brought in several players on loan. An unsuccessful start to the 2003–04 season saw Reid dismissed, and Eddie Gray take over as caretaker manager until the end of the season. An insolvency specialist, Gerald Krasner, led a consortium of local businessmen which took over Leeds and oversaw the sale of the club's assets, including senior and emerging youth players of any value. Leeds were relegated during the 2003–04 season.
Following relegation to the Championship, assistant manager Kevin Blackwell was appointed manager. Most of the remaining players were sold or released on free transfers to further reduce the high wage bill; Blackwell was forced to rebuild almost the entire squad through free transfers, and Leeds were forced to sell both their training ground and stadium in the autumn of 2004.
The board finally sold the club to Ken Bates for £10 million. Under Blackwell, Leeds reached the Championship play-off final, which they lost to Watford. With the team performing poorly, Blackwell's contract was terminated, and Leeds hired John Carver as caretaker manager, but his spell was not a success and he was relieved of his duties, with Dennis Wise eventually installed as his replacement. Wise was unable to lift the team out of the relegation zone for much of the season, despite bringing in a number of experienced loan players and free transfers on short-term deals. With relegation virtually assured, Leeds entered administration on 4 May 2007, thus incurring a league-imposed 10-point deduction that officially relegated the club to the third tier of English football; the club had previously never played any lower than the second tier. The players whom Wise had brought in were released; he was forced to build a squad almost from scratch, and because of administration Leeds were unable to sign any players until a few days before the opening game of the season.

2007–2010: League One

On 3 July 2007, HM Revenue & Customs lodged a legal challenge to Leeds' Creditors' Voluntary Agreement. Under league rules, if the club were still in administration at the start of the following season, Leeds would have been prevented from starting their campaign by the Football League. Following the challenge by HMRC, the club was put up for sale by KPMG, and again Ken Bates's bid was accepted. The League eventually sanctioned this under the "exceptional circumstances rule" but imposed a 15-point deduction due to the club failing to exit administration with a CVA, as the Football League rules required. On 31 August 2007, HMRC decided not to pursue its legal challenge any further.
Despite the 15-point deduction, Wise and his assistant Gus Poyet guided Leeds to a playoff position, only for Poyet to leave for Tottenham, and Wise quitting to take up a position at Newcastle United. Wise was replaced by former club captain Gary McAllister. Leeds went on to secure a place in the play-off final, but were beaten by Doncaster Rovers. The following season saw a poor run of results, and McAllister was sacked after a run of five defeats in a row. He was replaced by Simon Grayson, who resigned from his post as manager of Blackpool to take the position. Under Grayson, Leeds made the play-offs once again, but were beaten over the two legs of the semi-finals by Millwall.
In the 2009–10 season, the team secured the best start ever to a season by a Leeds side, and caused a major upset in the third round of the FA Cup by beating Manchester United at Old Trafford. After the impressive run in the FA Cup, Leeds' league form suffered, with the team taking just seven points from a possible 24. However, the team rallied and Leeds won their final game of the season to confirm promotion to the Championship as runners-up to Norwich City.

2010–2014: Return to the Championship

Leeds spent much of the 2010–11 season in the playoff places, but eventually finished in seventh place, just missing out on the playoffs.
In May 2011, it was announced that Leeds chairman Ken Bates had bought the club and become the owner of Leeds. Before the match against Middlesbrough, about 300 Leeds fans protested about what they saw as a lack of investment in the playing side, to which Bates responded by calling the protesters "morons".
Despite securing promotion to the Championship, Grayson was sacked after failing to mount a consistent challenge for promotion to the Premier League. Neil Warnock was appointed as the club's new manager on 18 February, with his initial contract lasting until the end of the 2012–13 season.
On 21 November 2012, Middle East-based private equity group GFH Capital finalised a deal for a protracted takeover of Leeds, gaining a 100% shareholding in the club. It was also announced Ken Bates would remain as chairman until the end of the 2012–13 season and then become club president. The takeover was officially completed on 21 December 2012.
Despite runs to the quarter-finals of the League Cup and the fifth round of the FA Cup, Leeds's league form in the 2012–13 season was generally mediocre, with the club never making any real challenge for the play-off places. Warnock resigned with six games remaining, and Leeds just five points above the relegation zone. Brian McDermott replaced Warnock, and the club won three of their final five games of the season, enough to avoid relegation. That summer, Bates stepped down as chairman, and ultimately left the club altogether a few weeks later following a dispute over expenses.
On 7 January 2014, Leeds United's managing director David Haigh was involved in Sport Capital, a consortium involving the managing director of Leeds United's main sponsors, Enterprise Insurance, Andrew Flowers. Sports Capital came close to completing a transaction with GFH Capital that would have given them a 75% stake in the business.
On 30 January, Sport Capital's takeover collapsed due to a lack of "financial backing". Haigh released a statement conceding that it was unable to complete a deal despite two months ago agreeing to purchase a 75% stake in the club from the owners Gulf Finance House. Haigh said he and Sport Capital had "injected substantial sums into the club to ensure its viability" but earlier in the week fellow consortium member Andrew Flowers, the managing director of Leeds's shirt sponsor Enterprise Insurance, stated that GFH had "breached their covenant with us" after inviting a rival bid from Massimo Cellino, the president of the Serie A club Cagliari Calcio. Haigh's statement read:
On 31 January 2014, under controversial circumstances, it was reported that manager Brian McDermott had been removed from his position as the club's manager following a string of poor results, while the controversy surrounding the club was resolved. New club captain Ross McCormack expressed his support for the former manager. By 3 February the BBC was reporting that McDermott had been called by a lawyer representing Massimo Cellino "and told he had been relieved of his duties". However, Cellino still did not own the club, as the Football League had not yet approved his purchase, so neither he nor his lawyer could sack the manager. McDermott, therefore, remained in his post.
After weeks of speculation regarding the purchase of Leeds United, on 7 February 2014, Leeds United had announced that they had exchanged contracts for the sale of Leeds to Cellino's family consortium Eleonora Sport Ltd. The deal saw the Cellino family acquire a 75% ownership of the club, subject to Football League Approval.
At its meeting on 23 March 2014, the board of the Football League decided unanimously that Cellino's conviction by an Italian court meant that he did not meet its owners and directors test, so could not take over Leeds United.
In the backdrop of Cellino's takeover, Leeds suffered an appalling second half of the season, dropping from the play-off places to the fringes of the relegation battle. In the end, the weak performances of the teams below Leeds meant that they were never in any real danger of going down, and a late run of wins put survival beyond doubt well before the end of the season. However, McDermott still resigned his position a few weeks after the season ended.

2014–2017: The Cellino era

On 5 April, Cellino was successful in his appeal with independent QC Tim Kerr to take over the club. The takeover was completed on 10 April, with Cellino's company, Eleonora Sport Limited, buying 75% of the club's shares. Two months later, the inexperienced Dave Hockaday was surprisingly appointed head coach, with Junior Lewis hired as his assistant. After only 70 days, the pair were fired by Cellino. Darko Milanič was given the head coach position in September 2014, but left the club the following month. On 1 November 2014, Neil Redfearn was confirmed as the new head coach.
On 1 December 2014, Cellino was disqualified by the Football League after it obtained documents from an Italian court, where he was found guilty of tax evasion. He was disqualified from running the club until 10 April 2015, and on 24 February 2015, Cellino announced he would not be returning to the club after his ban ended. Redfearn was replaced by Uwe Rösler as head coach in the summer of 2015, but Rosler was himself replaced by Steve Evans after only a few months in the role.
On 30 October 2015, Cellino agreed a deal in principle with Leeds Fans Utd to sell a majority stake in the club. When asked to legally commit to an exclusivity period to allow due diligence to commence, he reneged.
On 2 June 2016 Garry Monk was appointed as the new head coach, replacing Steve Evans.
On 4 January 2017, Italian businessman Andrea Radrizzani purchased a 50% stake in the club from Massimo Cellino.
At the close of the 2016/17 season, Leeds narrowly missed out on the Playoffs. Leeds had been in the Playoff positions for the majority of the season before a poor run of form in the final games saw them drop into seventh place. This was compounded by being knocked out in the Fourth Round of the F.A. Cup by non-league side Sutton United 1–0, who, at the time, were 84 places and 4 divisions below Leeds United.

2017–present: Radrizzani takeover and Premier League return

On 23 May 2017, Radrizzani announced a 100% buyout of Leeds United, buying the remaining 50% shares from previous co-owner Massimo Cellino, with Radrizzani taking full ownership of the club. Garry Monk resigned as head coach two days after the takeover, after one season at the club in which he guided them to seventh place. In June 2017, former Spain international Thomas Christiansen was announced as the new head coach of Leeds, joining from APOEL. This was followed by Radrizzani introducing Leeds United Ladies back to Leeds United ownership. Also in June, Radrizzani completed the purchase of Elland Road, returning the stadium freehold to the club which it had not owned since 2004.
On 4 February 2018, Christiansen was sacked after a bad run of games leaving the team 10th in the Championship table. On 6 February, Paul Heckingbottom was confirmed as Christiansen's replacement, just four days after signing a new contract at Barnsley. On 24 May 2018, Leeds announced that 49ers Enterprises had bought shares in the club to become a minority investor. The 49ers Enterprises is the business arm of the NFL side San Francisco 49ers, owned by Denise DeBartolo York, Jed York and John York.
Heckingbottom was sacked by Leeds on 1 June 2018 after being at the club for just four months. Argentine manager Marcelo Bielsa was named the club's new manager on 15 June, signing a two-year contract with an option of a third year. In doing so he became the highest-paid manager in Leeds United's history.
Bielsa's first season in charge saw Leeds make an impressive start and Leeds remained in the top 2 with Norwich City for the majority of the season, on course for automatic promotion to the Premier League. However, a poor end to the season saw the team lose out on automatic promotion to Sheffield United. They entered the playoffs against Derby County, but despite winning 1–0 in the first leg, ultimately lost 4–3 on aggregate, consigning them to another season in the championship.
On 17 July 2020, after 16 years out of the Premier League, Leeds were promoted back to the top flight following West Brom's loss to Huddersfield Town; the following day, Stoke's defeat of Brentford confirmed they would go up as winners of the Championship. Leeds had been in the top 2 for most of the season and had never dropped lower than 5th in the table. Leeds won the league, having finished the season ten points clear of second-placed West Bromwich Albion.

Colours and badge

In Leeds' first 15 years, the club kit was modelled on Huddersfield Town's blue and white striped shirts, white shorts and dark blue socks with blue and white rings on the turnovers, because Huddersfield's chairman Hilton Crowther was attempting to merge the two clubs. He eventually left Huddersfield to take over at Leeds.
In 1934, Leeds switched to blue and yellow halved shirts incorporating the city crest, white shorts and blue socks with yellow tops. The kit was worn for the first time on 22 September 1934. In 1950, Leeds switched to yellow shirts with blue sleeves and collars, white shorts and black, blue and gold hooped socks. In 1955, Leeds changed again to royal blue shirts with gold collars, white shorts, and blue and yellow hooped socks, thus echoing the original Leeds City strip. In 1961, Don Revie introduced a plain white strip throughout.

Badge

Leeds United's first badge appeared in 1934. Like Leeds City before them, the club adopted the Coat of arms of Leeds, which remained on the kit in various guises until 1961. For a number of seasons after 1961–62, when the all-white strip replaced the blue and gold, the shirts sported no badge at all.
A perching owl badge was added to the strip in 1964. The design was a surprise given Revie's superstition about the symbolism of birds. The owl derived from the three owls that feature on the city's coat of arms, which in turn were taken from the coat of arms of Sir John Savile, the first alderman of Leeds. The owl was usually navy blue, but was coloured gold for the 1968 Football League Cup Final.
Between 1971 and 1973, Leeds used the "LUFC" script that runs down the centre of the current badge, albeit in a diagonal fashion rather than the present vertical. The script made a reappearance on the 'retro-look' Asics kit used during the 1995–96 season.
In 1973 came the embodiment of 1970s imagery with the iconic "smiley" badge, made up of the letters L and U in bubble writing. Revie's predilection for gimmicks was years ahead of its time, and done with the explicit intention of gaining acceptance from a public outside West Yorkshire.
In 1977, the smiley badge was rotated through 45° and the yellow and blue colours were reversed.
The yellow smiley returned the following year, but was now enclosed in a circle surrounded by the words "LEEDS UNITED AFC".
In the 1978–79 season, a new badge appeared that was similar to that of the previous season, except now the words "LEEDS UNITED AFC" enclosed a stylised peacock rather than the yellow smiley.
In 1984, another badge was introduced which lasted until 1998, making it the longest lived of the modern era. The distinctive rose and ball badge used the traditional blue, gold and white colours, and incorporated the White Rose of York, the club's name, and a football in the core section.
In the 1998–99 season, the club logo was replaced with a more "European" shield design. The shield retained the white rose, as well as the blue, gold and white colours, with "LUFC" reading vertically down the centre. In 1999, the badge was slightly amended in that the football from the 1984 badge was added to the centre of the white rose.
On 20 February 2019, Leeds United revealed a predominantly gold coloured badge that would be worn on the players' kit during the club's centenary season. The badge retained the existing shield design, but replaced the "LUFC" script with the words "LEEDS UNITED" above and "100 YEARS" below the shield. The crest also carried the date "1919", the year that the club was founded, as well as the centenary year "2019".

Kit suppliers and shirt sponsors

YearKit ManufacturerPrimary Shirt SponsorSecondary Shirt SponsorSleeve Sponsor
1972–1973Umbrononenonenone
1973–1981Admiralnonenonenone
1981–1983UmbroRFWnonenone
1983–1984UmbroSystimenonenone
1984–1985UmbroWGKnonenone
1985–1986UmbroLion Cabinetsnonenone
1986–1989UmbroBurtonnonenone
1989–1991UmbroTopmannonenone
1991–1992UmbroYorkshire Evening Postnonenone
1992–1993AdmiralAdmiral Sportswearnonenone
1993–1996ASICSThistle Hotelsnonenone
1996–2000PumaPackard Bellnonenone
2000–2003NikeStrongbownonenone
2003–2004NikeWhyte and Mackaynonenone
2004–2005DiadoraWhyte and MackayRhodarnone
2005–2006AdmiralWhyte and MackayRhodarnone
2006–2007AdmiralBet24Empire Directnone
2007–2008AdmiralRed KiteOHSnone
2008–2011MacronNetflightsOHSnone
2011–2014MacronEnterprise InsuranceOHSnone
2014–2015MacronEnterprise InsuranceHelp-Linknone
2015–2016KappanoneHelp-Linknone
2016–2017Kappa32RedClippernone
2017–2019Kappa32RedClipperSoutherns
2019–2020Kappa32RedClipperDeliveroo
2020–2025AdidasTBATBADeliveroo

Stadium

Leeds United have only ever used one stadium as their home ground, Elland Road, where they have played at since their foundation in 1919. An all-seater football stadium situated in Beeston, Leeds, West Yorkshire, England, it is the 14th largest football stadium in England. Elland Road was previously occupied by their predecessors, Leeds City before their disbanding. After their formation, the council allowed them to rent the stadium until they could afford to buy it. With the exception of periods from the 1960s until 1983, and from 1997 to 2004, the local council owned the stadium. However, it was sold by the club in October 2004, with a 25-year sale-leaseback deal being agreed, and a commercial buy-back clause also included for when the club's finances improve sufficiently.
Initially, the ground was the home of the Holbeck Rugby Club, which played in the Northern Rugby Union, the forerunner of the Rugby Football League. One of Leeds' first nicknames, 'The Peacocks', comes from the original name of Elland Road – 'The Old Peacock ground'. It was named by the original owners of the ground, Bentley's Brewery, after its pub The Old Peacock, which still faces the site. The newly formed Leeds City agreed to rent and later own Elland Road. After their disbandment, it was sold to Leeds United. The most recent stand at Elland Road is the East, or Family, Stand, a cantilever structure completed during the 1992–93 season that can hold 17,000 seated spectators. It is a two-tiered stand that continues around the corners and is the largest part of the stadium. The Don Revie Stand was opened at the start of the 1994–95 season, and can hold just under 7,000 seated spectators. The roof of the West Stand holds a television commentary gantry and walkway for TV personnel. Elland Road was named in December 2009 as one of the contenders for the England 2018 World Cup bid. As a result of the bid, Leeds drew up plans to redevelop parts of Elland Road and increase the stadium's capacity. Ken Bates also revealed plans to take out the executive boxes out of the South Stand to increase the starting capacity by a further 2,000–3,000. More executive boxes would be built in the east stand.
Alex Ferguson has said that Elland Road has one of the most intimidating atmospheres in European football.
A statue of legendary captain Billy Bremner was unveiled outside the stadium in 1999 in the area known as 'Bremner Square'. Then a bronze statue for Leeds' most successful manager Don Revie was also unveiled in 2012, celebrating the 40th anniversary of the club winning the FA Cup. As part of the renovation of the Bremner statue in summer 2018, a 'Bremner Square XI' was announced. The XI featured ten further 'legendary Leeds players' who have engraved stones featuring their keys stats and achievements during their careers with Leeds United.
On 28 June 2017, new Leeds owner Andrea Radrizzani completed the purchase of Elland Road, making the stadium property of Leeds United for the first time since 2004. In July 2018, Elland Road was voted 'Best Ground in the Championship' by football supporters.

Supporters

In 2003, Peter Reid commented on the support at Elland Road after being relieved of his managerial duties, saying that "In 30 years I've never seen support like I did at the Leeds/Arsenal game a couple of weeks ago. The fans at Leeds are fantastic." Two other former Leeds managers have also spoken highly of the club's supporters; Kevin Blackwell said "fans will follow them everywhere" and David O'Leary commented "There is an immense fan base and they are still with the club".
Leeds supporters are renowned for singing the signature song "Marching on Together" before and during matches. Other notable songs Leeds fans sing during games include "We Are The Champions, Champions of Europe" in reference to the 1975 European Cup Final which Leeds lost due to dubious refereeing decisions.
Famous Leeds supporters include actor Russell Crowe, Stereophonics frontman Kelly Jones, Mel B, of The Spice Girls, YouTuber Simon Minter, former England cricket captain Nasser Hussain, Game of Thrones actor Nikolaj Coster-Waldau, boxer Josh Warrington and many more.
Leeds United supporters also have their own salute. Leeds are 10th in the all-time average attendance figures for the Football League and Premier League. They have the third most rivalries in the English League. Sir Alex Ferguson once said that Elland Road has one of the most intimidating atmospheres in European football.
An LGBT fans' group was formed in 2017 and will sit on the club's Supporters' Advisory Group. There is a well-known hooligan firm amongst the fans known as the Leeds United Service Crew.

Rivalries

Leeds United have rivalries with several clubs, including local rivalries with Sheffield Wednesday, Sheffield United, Bradford City and Huddersfield Town, and national rivalries with Manchester United, Chelsea and Millwall.
A rivalry with Turkish club Galatasaray was created after two Leeds fans were murdered by Galatasaray supporters before a UEFA Cup fixture in April 2000. When former Leeds player Harry Kewell moved to Galatasaray in 2008, it caused uproar with Leeds supporters.. Rival clubs such as Manchester United and Milwall mocked the tragedy that took place in Istanbul with offensive chants which added to the rivalry between the clubs.
Alex Ferguson spoke on the rivalry between Leeds United and Manchester United stating that playing against Leeds was a "frightening experience... I have always said Liverpool versus Manchester United games are fierce in many aspects. Sometimes supporters can play a bad part in that particular game. But it never reaches the levels of Leeds United. Never."

Media

Leeds United owned their own radio station, Yorkshire Radio, which broadcast on DAB Digital Radio and LUTV, before being closed in July 2013 by new owners GFH Capital, after outgoing president Ken Bates left the club.
LUTV is the club's own internet television channel and app, and is available to watch online via a mix of freeview and a subscription service. It features a daily news programme, player and staff interviews, match highlights and live commentary of all Leeds matches by Thom Kirwin and former player and manager Eddie Gray. Alternative commentary is broadcast on BBC Radio Leeds by Adam Pope and co-commentator Noel Whelan.
The club also published its own magazine, Leeds, Leeds, Leeds, which was first produced in 1998. In recent years, the magazine was taken out of circulation in newsagents and supermarkets, and so was only available to official club members by mail or by purchase in the official club shop. The magazine ceased publication in 2011.
After the takeover by GFH Capital, Leeds introduced a Leeds United official Twitter feed to help interact via social media. GFH Capital also expanded the club's Facebook page and introduced Instagram accounts and further official Twitter pages for commercial ventures. The club also re-branded and re-designed the official club website in August 2013, with an integrated LUTV facility. The club also has an official Snapchat account too.
In October 2014, it was revealed that Ken Bates-owned radio station Radio Yorkshire would broadcast Leeds United games, thus sharing broadcasting rights with BBC Radio Leeds and LUTV for live matchday commentary of all Leeds United first team games.

Music

In April 1972, the Leeds squad released a single, 'Leeds United' with the B-side being 'Leeds! Leeds! Leeds!'. It was issued to coincide with the team reaching the 1972 FA Cup Final; the vocals on the original recording were by the Leeds team. The record reached number 10 in the UK Singles Chart. After Leeds' promotion back to the Championship in May 2010, the song was digitally re-mastered and re-released in an effort to get the song into the UK Singles Chart. By 4 pm on Monday, the song was already at eighth in the iTunes store charts and top of both the Amazon and Play.com singles charts. On the Official Charts Company's Official Chart Update the song charted at 10 and was the highest new entry apart from B.o.B.'s 'Nothin' on You'. Whilst it is not officially the club anthem, 'Marching on Together' is played before every home game. Unlike many football songs that are just new words set to existing music, 'Leeds Leeds Leeds' is an original composition by Les Reed and Barry Mason, written especially for Leeds United.
For many years, 'Strings for Yasmin' by Tin Tin Out was played before kick-off at Elland Road; it was replaced in the 2008–09 season with 'Eye of the Tiger' by Survivor and in the 2009–10 season with 'Dance of the Knights', composed by Sergei Prokofiev. Currently 'I Predict a Riot' by Kaiser Chiefs is played before walk-outs: the band are LUFC supporters who named themselves after the former club of Lucas Radebe. 'Nightmare' by Brainbug is currently played before the start of the second half.

Players

First-team squad

Other senior players under contract

Out on loan

Reserves and academy

Retired numbers

On 15 May 2014, Leeds United retired the number 17 shirt due to then-owner Massimo Cellino's superstitious beliefs. Up until June 2014, the last occupant of the shirt had been Michael Brown. The shirt was brought out of retirement on 3 July 2019, when Leeds' new signing of Portugal international Hélder Costa was given the number.

Notable players

Non-playing staff

First-team staff

Medical & Performance team

Scouting team

Under 23s and Academy staff

Owners and directors

Source:

League history

Managerial history

Club honours

Source:

English leagues

English Football Hall of Fame

The following have either played for or managed Leeds and have been inducted into the English Football Hall of Fame :

Scottish Football Hall of Fame

The following have either played for or managed Leeds and have been inducted into the Scottish Football Hall of Fame :

Welsh Sports Hall of Fame

The following have played for Leeds and have been inducted into the Welsh Sports Hall of Fame :

European Hall of Fame

The following have played for Leeds and have been inducted into the European Hall of Fame :

Football League 100 Legends

The following have played for Leeds and were included in the Football League 100 Legends :

FWA Player of the Year

PFA Players' Player of the Year

PFA Young Player of the Year

PFA Team of the Year

Football League awards

Continent Player of the Year

The following have played for Leeds United and been a recipient of a Footballer of the Year award, including the Ballon d'Or, African Footballer of the Year, Asian Footballer of the Year, South American Footballer of the Year, Oceania Footballer of the Year and CONCAF Player of the Year
Note:
  • Eric Cantona finished Ballon d'Or Third place: 1993.
  • Tony Yeboah finished Runner-up 1993 and Third place in 1992 for African Footballer of the Year

Goal of the season

The following have won the Goal of the Season award whilst playing for Leeds :
The following have won the Golden Boot award whilst playing for Leeds :
The following have won the EFL Championship Top Scorer award whilst playing for Leeds :