Lakeside Amusement Park was an amusement park located in Salem, Virginia, neighboring Roanoke, at the intersection of U.S. Route 460 and State Route 419. The park was named after a very large swimming pool which was opened on the site in 1920. The pool was surrounded by a beach and quickly became a favorite summer retreat for residents of Roanoke and Salem. Amusement park rides were added to the facility within a few years of its opening. The park also included a pavilion, which hosted celebrity concerts. Frequent performers included country artists Tom T. Hall and Conway Twitty. Nearby Roanoke College also had use of the park when it was closed in the winter as an area for its men's lacrosse team to use for practice.
Decline and closure
The pool eventually declined in popularity as home swimming pools became popular and after courts mandated desegregation. In 1967, the pool was filled in as part of an expansion project, the highlight of which was a new wooden roller coaster named the Wild Cat. Lakeside remained a popular destination through the 1970s and early 1980s, though larger parks such as Kings Dominion and Busch Gardens were beginning to draw away visitors. Nearby Masons Creek inundated the park during the flood of November 1985. Somewhat surprisingly, the park was able to repair the damage and even construct new attractions for the 1986 season. Unfortunately, that year a maintenance worker, a 19-year old named Tom Austin, was struck and killed by the roller coaster, due to the noise of a weed trimmer preventing him from hearing the roller coaster as it came down a hill at a high speed, during a test run. The park's updates had failed to reverse the decline in attendance and revenues. The park also occupied a very valuable parcel of real estate at the intersection of two highways only a mile south of Interstate 81. Lakeside Amusement Park closed its gates for the last time on October 19, 1986.
Aftermath
Within a few years, the site was the location of a strip mall, named Lakeside Plaza, with Kroger and several other stores and restaurants. This neighborhood of Salem is still commonly referred to as Lakeside and several churches and businesses bear the name. The closure of Lakeside led to the creation of the Salem Fair in 1988. This event, which has free admission, runs annually for ten days in late June to early July. Estimated attendance in most years averages around 300,000, which makes it the second largest fair in Virginia, trailing only the State Fair of Virginia in Doswell, Virginia.
Current plans
In January 2015, a committee was formed to rebuild Lakeside. Currently the project is moving forward with over $5 million of attractions and rides donated to the project. The new park will be located in the Roanoke Valley and is expected to open in the next few years. There is a Facebook page for updates on this project, named "Lakeside Reborn," which gained over 1,500 members in one week.
