La Vie Claire


La Vie Claire was a professional road bicycle racing team named after its chief sponsor La Vie Claire, a chain of health food stores.

History

The La Vie Claire team was created in 1984 by Bernard Tapie and directed by Paul Köechli. The team included five-time Tour de France winner Bernard Hinault, and three-time winner, Greg LeMond, as well as Andrew Hampsten and the Canadian Steve Bauer. With Hinault winning the Tour in 1985, and LeMond winning in 1986, plus winning the team trophy both years, La Vie Claire cemented their place in cycling team history.
The team formed after Bernard Hinault had a dispute with his former directeur sportif Cyrille Guimard of Renault-Elf-Gitane with whom Hinault had won four editions of the Tour de France. After Hinault's teammate Laurent Fignon won the 1983 Tour de France while Hinault was injured, Fignon became the designated leader of the team. Hinault formed the La Vie Claire team with Tapie and Koechli and steadily built up his form. During the 1984 Tour de France, Renault-Elf-Gitane dominated the race with 8 stage wins including the Team time trial as well as wearing the yellow jersey from the 5th stage onward with Vincent Barteau and Laurent Fignon. Fignon won the Tour by over ten minutes from Hinault. In addition with World Champion Greg LeMond the Renault team also finished third overall in that Tour and LeMond won the Young rider's jersey. After this dominance by the Renault-Elf-Gitane team, Tapie and Hinault approached Greg LeMond after the 1984 Tour with a one-million dollar contract offer - the first in cycling history - to leave Renault-Elf-Gitane and join Hinault at La Vie Claire. LeMond accepted and forever changed the salary structure in bicycle racing. With Hinault and LeMond the team won the 1985 and the 1986 Tour de France. At the end of 1986, Hinault retired and in the spring of 1987 LeMond was injured in a hunting accident. Hampsten who had finished fourth in the 1986 Tour de France and as best young rider left the team at the end of 1986. Jean-François Bernard was seen by some as a successor to Hinault in stage races and became the leader of the team. Bernard led the general classification during the 1987 Tour de France and finished third overall, and led the general classification during the 1988 Giro d'Italia but then never regained the form to perform in the grand tours for the team. The team itself was undergoing further changes - LeMond and Bauer left the team at the end of 1987 and Koechli and Tapie stopped directing the team in 1988 and 1989. During the latter years of the team, Laurent Jalabert and Tony Rominger were team leaders and earned success for the team.

Jersey

The La Vie Claire colors were based on the artwork of Piet Mondrian, giving them a unique appearance in the peloton during the 80s Tours de France.
The La Vie Claire jersey, originally designed by Benetton, went through at least five major revisions between 1984-1988 as the team partnered different sponsors. The design is considered one of the most memorable jersey designs in cycling. Manufactured by Santini of Italy, it is still very popular with cycling fans, topping a cyclingnews.com poll in 2018. From 1987, Toshiba became the main sponsor of the team and from 1988 onwards La Vie Claire withdrew their sponsorship. The jersey was redesigned in 1990. The Toshiba team continued until the end of the 1991 season.

Technology

Also strongly associated with La Vie Claire was the French company LOOK, which made the first clipless pedals, and which was owned by Tapie at that time.

La Vie Claire was among the first to use carbon fiber frames in the Tour de France. The team switched in 1986 from their previous supplier, Hinault, to carbon fiber frames and forks by TVT. In 1989 the team rode a carbon-fiber frame/fork manufactured by LOOK and fitted with titanium components. In the same year, the team began to use heart rate monitors in training and racing, a technology that the traditional training culture in cycling at first resisted.

Intra-team rivalry

In the 1985 Tour de France, Hinault was considered the leader of the team, which would work for him to win the Tour for a record-tying fifth time. But after dominating the first two-thirds of the race, on stage 14 Hinault crashed in Saint-Étienne and broke his nose. Though he continued, his injury and subsequent bronchitis caused him to be weakened thereafter.

On stage 17 LeMond and a rival rider, Stephen Roche, were far ahead of the pack when the team boss Bernard Tapie and coach Paul Koechli asked him to slow down, saying that Hinault was 45 seconds behind. LeMond refrained from attacking and waited at the stage's finish where he realized he'd been misled; Hinault was in fact more than three minutes behind. Hinault went on to win that year's Tour by 1 minute 42 seconds; in return for his assistance, LeMond was assured by Hinault that he would support LeMond the following year.
In the following year's Tour, Hinault surprised LeMond by riding an aggressive race, going on individual attacks, which he insisted was to deter and demoralize their mutual rivals. He claimed his tactics were to wear down LeMond's opponents and that he knew that LeMond would win because of time losses earlier in the race. However, LeMond saw this as a betrayal and accused Hinault of reneging on his promise. In LeMond's words, "He totally tried screwing me. But I don't blame him." As the 1986 Tour wore on, loyalties among LeMond and Hinault's teammates split along national lines, with the Americans and British supporting LeMond and the French and Belgians backing Hinault. Andrew Hampsten said of the 1986 Tour: "It was rotten being on the team... Steve Bauer and I had to chase down Hinault on the stage into Saint-Étienne. That really sucked." The competition, abandoned promises, and high stakes in the LeMond-Hinault controversy makes it one of the most public and bitter rivalries between teammates in cycling history. Their story was chronicled in the book Slaying the Badger by Richard Moore.

Major wins

;1984
;1985
;1986
;1987
;1988
;1989
;1990
;1991