LG Electronics


LG Electronics Inc. is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea.
LG Electronics is part of the fourth-largest chaebol in South Korea and in 2014 global sales reached US$55.91 billion. It comprises four business units: Home Entertainment, Mobile Communications, Home Appliances & Air Solutions and Vehicle Components, with Starion India as its main production vendor for refrigeration and washing machines in the Indian sub-continent. LG Electronics owns Zenith and controls 37.9 percent of LG Display. Since 2008, LG Electronics remains the world's second-largest LCD television manufacturer. The company has 128 operations worldwide, employing 83,000 people.

History

1958–1960s

In 1958, LG Electronics was founded as GoldStar. It was established in the aftermath of the Korean War to provide the rebuilding nation with domestically-produced consumer electronics and home appliances. LG Electronics produced South Korea's first radios, TVs, refrigerators, washing machines and air conditioners. GoldStar was one of the LG groups with a brethren company, Lak-Hui Chemical Industrial Corp. which is now LG Chem and LG Households. GoldStar merged with Lucky Chemical and LS Cable on 28 February 1995, changing the corporate name to Lucky-Goldstar and then finally to LG Electronics.

1970s–1990s

LG Electronics earned US$100 million in revenue from exports for the first time in its history. Rapid growth by globalization saw the company establish its first overseas production, based in the United States, in 1982. In 1994, GoldStar officially adopted the LG Electronics brand and a new corporate logo. In 1995, LG Electronics acquired the US-based TV manufacturer Zenith and absorbed it four years later. Also in that year, LG Electronics made the world's first CDMA digital mobile handsets and supplied Ameritech and GTE in the US. The company was also awarded UL certification in the US. In 1998, LG developed the world's first 60-inch plasma TV and established a joint venture in 1999 with Philips LG.Philips LCD which now goes by the name LG Display. In 1999, LG Semiconductor merged with Hynix.

2000s–present

In order to create a holding company, the former LG Electronics was split off in 2002, with the "new" LG Electronics being spun off and the "old" LG Electronics changing its name to LG EI. It was then merged with and into LG CI in 2003, so the company that started as GoldStar does not currently exist.
LG Electronics plays a large role in the global consumer electronics industry; it was the second-largest LCD TV manufacturer worldwide as of 2013. By 2005, LG was a Top 100 global brand and recorded a brand growth of 14% in 2006. As of 2009, its display manufacturing affiliate, LG Display, was the world's largest LCD panel manufacturer. In 2010, LG Electronics entered the smartphone industry. LG Electronics has since continued to develop various electronic products, such as releasing the world's first 84-inch ultra-HD TV for retail sale.
On 5 December 2012, the antitrust regulators of the European Union fined LG Electronics and five other major companies for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a decade.
On 11 June 2015, LG Electronics found itself in the midst of a human rights controversy when The Guardian published an article by Rosa Moreno, a former employee of an LG television assembly factory.
At the end of 2016, LG Electronics merged its German branch and European headquarter together in Eschborn, a suburb of Frankfurt am Main.
In March 2017, LG Electronics was sued for its handling of hardware failures with recent smartphones such as the LG G4.
Koo Bon-joon, who was the CEO and the current vice chairman of LG Electronics, was replaced by his nephew in July 2018, implementing "first son-only succession rule". Also involved under the same rule is the present CEO of LG Corporation Koo Kwang-mo, who succeeded his father Koo Bon-moo after Bon-moo died of a brain tumor on 20 May 2018.
LG announced in November 2018 that Hwang Jeong-hwan, who took the job as president of LG Mobile Communications in October 2017, will be replaced by Brian Kwon, who is head of LG's hugely profitable home entertainment business, from 1 December 2018. Also in 2018, LG decided to stop smartphone production in South Korea to move production to Vietnam, in order to stay competitive. LG said Vietnam provides an "abundant labor force" and that 750 workers at its South Korean handset factory would be relocated to its home appliance plant.

Products

LG Electronics' products include televisions, home theater systems, refrigerators, washing machines, computer monitors, wearable devices, solar modules, smart appliances and smartphones.

Televisions

The LG SL9000 was one of several new Borderless HDTV's advertised for release at IFA Berlin in 2009. LG Electronics launched an OLED TV in 2013 and 65-inch and 77-inch sizes in 2014. LG Electronics introduced its first Internet TV in 2007, originally branded as "NetCast Entertainment Access" devices. They later renamed the 2011 Internet televisions to "LG Smart TV" when more interactive television features were added, that enable the audience to receive information from the Internet while watching conventional TV programming.
In November 2013, a blogger discovered that some of LG's smart TVs silently collect filenames from attached USB storage devices and program viewing data, and transmit the information to LG's servers and LG-affiliated servers. Shortly after this blog entry went live, LG disabled playback on its site of the video, explaining how its viewer analytics work, and closed the Brightcove account the video was hosted on.
LG manufactures remote control models that use Hillcrest Labs' Freespace technology to allow users to change channels using gestures and Dragon NaturallySpeaking technology for voice recognition.
As of 2014, LG is using webOS with a ribbon interface with some of its smart TVs. LG reported that in the first eight months after release, it had sold over 5 million webOS TVs.
In 2016, exclusively to India, Indian arm of South Korea's LG Electronics Inc started selling a TV that would repel mosquitoes. It uses ultrasonic waves that are silent to humans but cause mosquitoes to fly away. It was released on 16 June 2016. The technology was also used in air conditioners and washing machines. The TV is aimed for lower-income consumers living in conditions that would make them susceptible to mosquitoes.
In 2018, it was reported that LG was planning to sell big-screen televisions that could be rolled up and retract automatically with the push of a button come 2019.

Mobile devices

Mobile phones

LG Electronics manufactures smartphones and tablet devices. Other than the G3, LG officially unveiled the curved smartphone, G Flex, on 27 October 2013. LG released it in South Korea in November 2013 and later announced releases in Europe, the rest of Asia and North America. At Consumer Electronics Show in January 2014, LG announced a US release for the G2 across several major carriers. In 2015, LG released LG G4 globally in late May through early June. On 7 September 2016, LG unveiled the V20, and the V30 was announced on 31 August 2017. LG G6 was officially announced during MWC 2017 on 26 February 2017. The introduction of the G7 ThinQ model was scheduled for other a 2 May 2018 media briefing.

Tablet computers

In 2014, LG announced three new additions to the G series of tablets, which have LG's Knock Code feature, allowing users to unlock devices with a series of taps. The tablets also feature Q Pair which allows tablets to sync up with a smartphone, with phone calls and text messages passed on to the tablet in real time.

Smart watches

LG and Google announced the Android Wear-based smartwatch, the LG G Watch, that was in June 2014. In August 2014, the LG G Watch R that has a circular face was released. The LG Watch Urbane that LG's third Android Wear-based smart watch has released in April 2015. This was the first device to support newer smartwatch features such as Wi-Fi, and new parts of Android Wear's software interface, like the ability to draw emoji to friends.

Rolly keyboard

In 2015, LG announced a Bluetooth keyboard that folds up along the four rows of keys for portability. The Rolly keyboard is made of solid plastic. Two tiny plastic arms fold out from the end of the keyboard to support a tablet or smartphone and it can toggle between two different Bluetooth-connected devices at a time. Battery life is an expected three months on a single AAA battery.

Home appliances

LG manufactures home appliances including refrigerators, washing machines, tumble dryers, vacuum cleaners, air conditioners and microwave ovens.
In June 2014, LG Electronics announced the launch of its smart appliances with HomeChat messaging service in South Korea. HomeChat employs LINE, the mobile messenger app from Korean company 'Naver', to let homeowners communicate, control, monitor and share content with LG's smart appliances. Users can send simple messages, such as "start washing cycle," in order to control their washing machines.

Marketing and public relations

Sponsorships

LG Sports Limited, a subsidiary of LG Corporation, owns the Korean Baseball Organisation LG Twins. Through an acquisition in 1990, the MBC Blue Dragons became the LG Twins. The team has won two Korean Series. LG attracts a large attendance of fans and to much of their enjoyment, took third place in the league.
In August 2013, LG Electronics announced that it would sponsor German Bundesliga club Bayer 04 Leverkusen for the next three years with an option to extend for one more year. LG sponsors the International Cricket Council, the world governing body for cricket and also sponsors the ICC Awards.
From 2009 to 2013, LG Electronics sponsored Formula One as a Global Partner and Technology Partner. LG was also an official supplier to Virgin Racing and Lotus Racing team, plus engine manufacturer Cosworth from 2010 to 2012. LG also sponsors London Fashion Week and the LG Arena in Birmingham.
During the period 2001–2003, LG sponsored the snooker Grand Prix. During these years the tournament was known as the LG Cup. In 2008, LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival.
The LG Electronics company in Australia dissolved its sponsorship with cricketer David Warner on 27 March 2018 and dropped him as the brand ambassador of the company over the ball tampering scandal during the third Test of their 2017–18 tempestuous series against South Africa. Warner had an agreement with the company in 2014 and his contract had been planned for renewal.

Environmental record

, in independent tests of popular LG fridge models in 2010, found the energy consumption in two models was higher than claimed by LG. LG was aware of the problem and had offered compensation to affected customers. In 2004, LG made 4A-rated water efficiency claims for numerous washing machines before they were certified. LG gave undertakings to the Australian Competition and Consumer Commission to provide appropriate corrective notices and upgrade and maintain its trade practices compliance program. In 2006, LG overstated energy efficiency on five of its air conditioner models and was again required to offer consumers rebates to cover the extra energy costs.
In March 2018, it was announced that one of LG steam clothing care system earned the Asthma and Allergy Friendly Certification.
In May 2020, a deadly gas leak in LG chemical plant in Visakhapatnam killed 12 people. An investigation was set up to look upon the matter revealed many causes for the accident. Improper storage design, haphazard maintenance of the old storage tank, the temperature inside the oldest of the three storage tanks holding styrene monomer, a chemical used in making polystyrene products, rose to more than six times the permitted level due to polymerization, which resulted in the rise of heat due to the chemical reaction are the few causes. It was also suggested to move the company to a less populated area.

United States headquarters

LG Electronics USA had proposed to build a new headquarters in the borough of Englewood Cliffs in Bergen County, New Jersey, including a tall building that would stand taller than the tree line of the Hudson Palisades, a US National Natural Landmark. The company proposed to build an environmentally friendly facility in Englewood Cliffs, incidental to Bergen County's per-capita leading Korean American population, having received an initially favorable legal decision concerning building height issues. The plan, while approved by the local government, met with resistance from the segments of the general public as well as government officials in New Jersey and adjacent New York. The initial court decision upholding the local government approval was overturned by a New Jersey appellate court in 2015 and LG subsequently submitted a revised, scaled-down, 64-foot building for approval by the borough of Englewood Cliffs in 2016. LG broke ground on the new US$300 million Englewood Cliffs headquarters on 7 February 2017, to be completed in late 2019.

Slogans