This Town was earlier referred as Govur. According to Brahma Puranam, Kovvur is considered as the place of Gautama Maharishi's Ashramam. He did farming in the surrounding regions to maintain his Ashramam. Gautama Maharishi once he accidentally kills a cow, grazing in his paddy field, by throwing a darbha. Gautama becomes upset with this incident and offers a great tapas for Lord Shiva in Brahmagiri mountains. The god, pleased by his tapas, wipes away his sin and allows Ganga to flow in his farm to purify the place. The river thus originated is called "Godavari" which means "originated due to killing a cow". It is also called as "Gautami" in appreciation to the effort of the maharishi in bringing Godavari to earth. Gautama maharishi accidentally kills a cow in his farm and to clear out his sin, he offers a great tapas near Bhrahmagiri parvatas near Triambakam in Maharashtra. Lord Shiva pleased with his tapas allows Ganga to sanctify the region. Kovvuru is a transformed name of Govuru which originated from the above story. The names of various places around Kovvuru highlight this fact. It is believed that Gautama established a Vijneswara temple in the South and a Kumaraswami temple in the North of his Ashrama. These are currently known as Vijjeswaram and Kumaradevam. The place where Gautama ploughed the farm was Arikirevula which is transformed to Arikirevu. Vadapalli, Munikoodali, Brahmanagudem were the places of rishis. The place where Ahalya lived was called Tougimi which is currently called Togummi. The place where the cow was Died was chavugallu which is currently called Chagallu. Kovvuru Goshpada Kshetram is very sacred place and a must visit place during pushkaras.
Geography
Kovvuru is situated on the west bank of the Godavari River, at a distance of from the district headquarters, Eluru. It is located at and has an average elevation of. Kovvur Is The Most Peaceful Town In The District And Devotional Town, "Goshpada Kshetram" Very Well Known Tourist Place Where Godavari Pushkaralu Takes Place.
Demographics
Indiacensus, Kovvur had a population of 39,193. Males constitute 50% of the population and females 50%. Kovvur has an average literacy rate of 70%, higher than the national average of 59.5%: male literacy is 74%, and female literacy is 66%. In Kovvur, 11% of the population is under 6 years of age.
Governance
Civic administration Kovvur municipality was formed in the year 1965. It is a III–Grade Municipality, which is spread over an area of and has 23 election wards.
is one of the fourteen D–category stations in the Vijayawada railway division of South Central Railway zone. Kovvur will become a Potential Railway junction Between both Telugu States After Completion of Kovvur-Bhadrachalam road Railway line.
Airways
is the nearest airport located 15km away from town.
Education
The primary and secondary school education is imparted by government, aided and private schools, under the School Education Department of the state. The medium of instruction followed by different schools are English, Telugu.There Are Many Famous Institutions Like ABN&PRR College Of Sciences, Sanskrit colleges and Many Other Private Institutions.