The League investigated the proposal, hoping to buy an area of of agricultural land for 75,000 Jews fleeing Europe. The tract in question was that of Connor, Doherty and Durack Limited, including Auvergne Station, Newry Station, and Argyle Downs, and extending between the Ord and Victoria Rivers. Under the plan, an initial 500-600 pioneers would arrive to construct basic necessities for the settlement such as homes, irrigation works, and a power station, followed by the arrival of the main body of immigrants. Ravitch in his report to the League promoted a bigger number than Steinberg, suggesting the area could accommodate a million Jewish refugees. Steinberg was sent out from London to further investigate the scheme's feasibility and to enlist governmental and communal endorsement. He arrived in Perth on 23 May 1939. Steinberg was a skilled emissary, and based his campaign on the officially declared need by Australia to populate northern Australia. By early 1940, he won the support of churches, leading newspapers, many prominent political and public figures and a number of Jewish leaders, but he also encountered opposition. Steinberg left Australia in June 1943 to rejoin his family in Canada.
Opposition
A 1944 opinion poll found that 47% of Australians opposed the scheme. Opposition was primarily based on concerns that the settlers would inevitably drift away from Kimberley and begin migrating to the cities in large numbers. On 15 July 1944 the scheme was vetoed by the Australian government and Labor Prime MinisterJohn Curtin informed Steinberg that the Australian government would not "depart from the long-established policy in regard to alien settlement in Australia" and could not "entertain the proposal for a group settlement of the exclusive type contemplated by the Freeland League". In 1948 Steinberg published a book on his experience, titled Australia - the Unpromised Land: in search of a home. However, even after Israel was created in 1949, Steinberg tried once more - unsuccessfully - approaching the newly re-elected Robert Menzies in 1950. But Menzies replied that the idea ran contrary to his government's policy of assimilation aimed at achieving "the ideal of one Australian family of peoples, devoid of foreign communities."