Kick (soft drink)
Kick was a citrus soda product by Royal Crown Company, Inc. developed in 1965.
Kick was developed to compete with more popular citrus soft drinks in North America, such as PepsiCo's Mountain Dew With its tagline, "The hardcore, psycho, nitro drink in a can!", Kick hoped to carve out a niche market in the extreme sports, punk and video game subcultures similar to the success Sprite had with hip hop and streetball markets. The Kick brand was not successful; this was partially due to the perception that the tagline was part of artificial youth subcultural jargon created by marketing executives.
Kick was discontinued in 2002 when Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple.
Not to be confused with the British energy drink produced by Tesco, of the same name.
