Karl von der Heyden began his business career as a management trainee at the Berliner Bank AG. He joined Coopers & Lybrand, Philadelphia, in 1963, and in 1966 he moved to Pitney Bowes, where he advanced to the position of corporate controller. Karl von der Heyden was senior vice president, chief financial officer and a director of H.J. Heinz Company. He joined Heinz in 1980 as vice president of finance and treasurer. Previously, von der Heyden had worked for PepsiCo in various senior management capacities: vice president, controller from 1974 to 1977, chief financial officer of Pepsi-Cola Company from 1977–1979, and then vice president of manufacturing for the Pepsi-Cola Bottling Group. In December 1993 he took over as president and chief executive officer at financially troubled Metallgesellschaft Corp. on an interim basis and successfully restructured the company in a period of seven months. He had also served as Chairman of the Financial Accounting Standard Board’s Advisory Council. He was Vice Chairman of the Board of Directors of PepsiCo, Inc. from 1996 to 2001. He had rejoined the Company in September 1996 as Vice Chairman and Chief Financial Officer. During his tenure, he concentrated on re-focusing the company by spinning off or selling the restaurant companies, buying Tropicana and Quaker Oats, and taking the bottling business, Pepsi Bottling Group, public, among other things. He had previously retired from RJR Nabisco, where he was co-chairman and chief executive officer, through May 1993 and chief financial officer since 1989.
Philanthropy
Karl von der Heyden has made substantial donations to Duke University. He and his wife donated $1 million to the University in 1995 to establish the von der Heyden Fellows Program Endowment Fund and $4 million in 2000 to expand the libraries. The Karl and Mary Ellen von der Heyden Pavilion was completed in 2005, and remains a popular student eatery, meeting, and study space on Duke University's West Campus. Travel + Leisure Magazine has included the Karl and Mary Ellen von der Heyden Pavilion in their list of America's most beautiful college libraries. In 2015, von der Heyden gave $7 million to Duke towards a new arts center and $1 million to help fund graduate fellowships. That gift was used to establish The von der Heyden Family Global Health Fellowship Fund, which will continue to support graduate level studies through the Duke Global Health Institute. In 2007, the Mary Ellen von der Heyden Fellowship in Fiction was established to bring talented novelists to Berlin as part of the American Academy’s residential fellowship program. In 2017, the Mary Ellen von der Heyden Fellowship was established at the Cullman Center for Scholars and Writers of the New York Public Library.
