KWWV


KWWV is a commercial radio station that is licensed to San Luis Obispo, California and serves the San Luis Obispo area. The station is owned by Dimes Media Corporation and broadcasts a rhythmic top 40 music format. Programming includes The Zach Sang Show weekdays, American Top 40 with Ryan Seacrest weekends, and Sunday Night Slow Jams hosted by R Dub.

History

The station first signed on July 29, 1986 as KWSP, originally on the 106.3 FM frequency but later switching to 106.1. In August 1996, Hance Communications Ltd. sold KWSP to Gary and Virginia Brill for $500,000.
The KWWV call letters originally were used on the 99.7 FM frequency, which carried a smooth jazz format called "K-Wave". In 1997, smooth jazz was dropped in favor of rhythmic contemporary hit radio as "Kiss 99.7". In the fall of 1999, station owner American General Media moved the format and the KWWV call sign to 106.1 FM to provide better signal coverage throughout San Luis Obispo County. Eventually, the station was forced to drop the "Kiss" moniker after Clear Channel Communications filed suit claiming ownership of the name "Kiss". Following a period of American General Media ownership, the station was purchased by Clear Channel.
Following the demise of Clear Channel-owned mainstream top 40 outlet KSLY, "Wild 106.1" adjusted its rhythmic CHR format to a more mainstream presentation, reclaiming the number-one spot in the Arbitron ratings among females ages 18-34.

HD radio

KWWV broadcasts in HD Radio. KWWV-HD1 simulcasts the analog signal at 106.1 FM. KWWV-HD2 carries a news/talk format branded as "K-News 98.5". KWWV-HD3 is a simulcast of KYNS, an AM station broadcasting alternative rock as "Alt 93.7".
On June 1, 2020 KWWV-HD2 changed their format from soft adult contemporary to conservative talk, branded as "K-News 98.5".