KCPR debuted in August 1968, making its first broadcast with a small two-watt transmitter. According to station lore, the first words spoken on-air were, "Is this the damn switch?" However, an archived version of KCPR's website from 2000 holds the station's first words to be, "How the hell do you turn this thing on?" Cal Poly professor and former KCPR disc jockey Jim Cushing describes the station's musical philosophy as "to provide people with a blend of music that they will not find on any other station, to remind people that the musical culture belongs to them". Among the programs that have anchored the KCPR program schedule for years include The Breakfast Club, Afternoon Delight, The Comedown, The Lounge, and Club 91. KCPR is branded as "Cal Poly Radio". Previously, it was known as "Burnt Dog Radio", an axiom that is reflected in one of the station's early logo designs that featured the RCA Victor dog. A logo from the 1980s shows the RCA dog with its head blown off, next to a speaker, and a dog bowl labeled KCPR. Presumably, the loud music is what caused the RCA dog's head to explode, a visual representation of the alternative route that KCPR took after abandoning its top 40 format in 1983. In the summer of 2008, KCPR moved to a new studio in the same building after 39 years of continuous operation. In 2017, Great Value Colleges, a consumer resource website for prospective university students, selected KCPR as one of its top 30 college radio stations in the United States.
Promotions
Occasionally, KCPR hosts concerts at SLO Brew in downtown San Luis Obispo. Some notable artists have performed at these shows, including Jorja Smith and The Strokes. During the 2017-2018 academic year, KCPR began hosting Club 91 events at Underground Brewing Company in downtown San Luis Obispo. Club 91 features live music played by KCPR student DJs. October 2018 marks the 50th anniversary of the station.
Eric Schwartz — Comedian. KCPR News director and journalism student; graduated 1996.
Alfred Yankovic — DJ at KCPR while an undergraduate architecture student at the university. Yankovic recorded his iconic parody song "My Bologna" in the bathroom that stands across the hall from the station's original location on the second floor of the Graphic Arts Building on the Cal Poly campus. He later returned to the station for an interview during the 1990s, when he recorded a station ID that can still be heard on air.
