The park was founded in the 1940s with the name "Mackenzie Park Playground." In 1973, it had 13 rides and was acquired by the Dean family, who renamed the park to its current name. Members of the Dean family still operate the park. Like many smaller parks it uses a mixture of individual ride admissions and pay one price admission, with patrons taking their choice.
Layout and operation
The park is laid out linearly with a midway. Much of the midway has water sprayers overhead to mist guests, which increases guest comfort in Lubbock's hot, dry climate. There are several water rides, roller coasters and family rides. There is a park train that runs from one end to the other, with a station near the kiddie rides as well as one at the far end of the park, done in ATSF colors, as well as a sky ride/chairlift system, with a single station, both of which allow patrons to view the entire park.
Rides
The park has about 30 rides, including 2 roller coasters. There is an old time carousel at the park entrance which features classic advertisements on the top, as well as a selection of typical rides such as a Trabant, Scrambler, and bumper cars. The coasters of the park include:
The Galaxi is a steel coaster manufactured by S.D.C., a defunct Italian coaster manufacturer, in 1971. It was relocated from White Swan Park in 1989. It has a single train with 2 cars, 2 rows of 2 across riders per car, for a total of 8 riders.
The Mad Mouse is a steel wild mouse coaster manufactured by Hershchell in 1959. It was relocated from Bell's Amusement Park in 1974. Mouse cars are 2 rows of 2 riders each for a total of 4 riders.
The Little Coaster manufactured by Carl Miler was replaced with a Wisdom Dragon Coaster in 2016.
Greezed Lightnin' was planned to be installed in 2006 and given a new name. After the ground was set aside, it was found to be unstable, and installation was first delayed and later cancelled. This SchwarzkopfShuttle Looper was purchased from Astroworld in Houston, Texas. It has a single train with 7 cars, with 2 rows of 2 riders per car, for a total of 28 riders.
For the 2010 season, Joyland added Dare Devil Drop, a drop tower ride manufactured by Larson Int. The name Dare Devil Drop was entered in a "name the ride" contest by Wesley Orr, a fifteen-year-old resident of Leonard, Texas. Orr said he thought of the name while reading about the new Evel Knievelroller coaster opening at Six Flags St. Louis that same year. Dare Devil Drop opened on May 24, 2008.
Dipsy Doodle is the junior coaster that was replaced with the Wisdom Dragon Coaster in 2016.
In 2018, Joyland added the X-Factor Extreme. This is a pendulum-type ride and the gondolas rotate. The ride swings in a 200 degree arc giving the riders feelings of both positive and negative G-forces. With the rotation of the gondola, no two rides are alike.