Businessman Erick Thohir chaired the campaign team, which consisted of various politicians from the coalition parties. At the time of the initial announcement, campaign team also included three sitting ministers - Sri Mulyani, and Puan Maharani - and three governors - Ridwan Kamil, Muhammad Zainul Majdi, and Lukas Enembe. The latter two governors were members of the Democratic Party, which supported Prabowo's campaign. The team was dubbed as the "National Campaign Team" of the Working Indonesia Coalition.
Timeline
Pre-registration
Although some of the government coalition parties such as Nasdem have declared an endorsement as early as 2017, Jokowi's party PDI-P did not officially endorse Jokowi until February 2018. Following low approvals in his first year, Jokowi enjoyed relatively high approval ratings despite some issues with approval on poverty reduction. By May 2018, the coalition of parties endorsing Jokowi had included five parties which covered 290 out of 560 seats in the parliament - far above the needed threshold of 112 seats, not including new parties such as the Indonesian Solidarity Party and the Indonesian Unity Party. Following the declaration, there were some uncertainty over Jokowi's running mate - with the incumbent Vice President Jusuf Kalla constitutionally barred from a third vice presidential term. Many possible candidates were speculated, and by July 2018 coalition member United Development Party chairman Muhammad Romahurmuziy remarked that the possible candidates had been narrowed down to 10 names. On 9 August, Jokowi eventually declared Islamic cleric and Indonesian Ulema Council leader Ma'ruf Amin as his running mate, despite strong speculation in the final hours leading to the decision that Mahfud MD, former Chief Justice of the Constitutional Court, would be selected.
Campaigning
After being verified, Jokowi-Ma'ruf was assigned the ballot number 1 on 21 September 2018.
Positions
The campaign's declared missions included "accelerating, developing and furthering " with emphasis on human resources development.
Finances
The campaign team reported an initial starting balance of Rp 11.9 billion, and by January 2019 the reported total funds had increased to Rp 56 billion.
Controversies
The Prabowo campaign team have accused Jokowi's government of non-neutrality in the election, citing a village chief in East Java who was prosecuted for accusations of mobilizing a group to welcome Sandiaga Uno during the latter's campaigning. During a campaign speech in Surabaya, Jokowi accused Prabowo's campaign team of disseminating hateful propaganda aided by foreign consultants, citing "Russian propaganda" and the "firehose of falsehood" model. Russia's ambassador to Indonesia Lyudmila Vorobyeva protested the use of the term, stating that Russia does not intervene in domestic affairs of other countries. In January 2019 it was rumored by Yusril Ihza Mahendra that Jokowi was considering releasing Islamist Abu Bakar Ba'asyir due to old age and declining health. The move was seen as controversial in Indonesia as part of a growing number of actions taken by Jokowi to appease Indonesia's conservative Muslims ahead of the election. The government later suspended this attempt as Ba'asyir refused to accept Pancasila as his ideology, instead sticking to his fundamentalist Islampoint of view.
