Baskerville was born in the village of Wolverley, near Kidderminster in Worcestershire and baptised on 28 January at Wolverley church. At the time of his birth this was considered the year 1706; it would now be considered early 1707. Baskerville established an early career teaching handwriting and is known to have offered his services cutting gravestones before making a considerable fortune from the manufacture of lacquerwork items. He practised as a printer in Birmingham, England. Baskerville was a member of the Royal Society of Arts, and an associate of some of the members of the Lunar Society. He directed his punchcutter, John Handy, in the design of many typefaces of broadly similar appearance. In 1757, Baskerville published a remarkable quarto edition of Virgil on wove paper, using his own type. It took three years to complete, but it made such an impact that he was appointed printer to the University of Cambridge the following year. John Baskerville printed works for the University of Cambridge in 1758 and, although an atheist, printed a splendid folio Bible in 1763. His typefaces were greatly admired by Benjamin Franklin, a fellow printer. Baskerville's work was criticised by jealous competitors and soon fell out of favour, but since the 1920s many new fonts have been released by Linotype, Monotype, and other type foundries – revivals of his work and mostly called 'Baskerville'. Emigre released a popular revival of this typeface in 1996 called Mrs Eaves, named for Baskerville's wife, Sarah Eaves. Baskerville's most notable typeface Baskerville represents the peak of transitionaltype face and bridges the gap between Old Style and Modern type design. Baskerville also was responsible for significant innovations in printing, paper and ink production. He worked with paper maker James Whatman to produce a smoother whiter paper which showcased his strong black type. Baskerville also pioneered a completely new style of typography adding wide margins and leading between each line.
Death and interments
Baskerville died in January 1775 at his home, Easy Hill. He requested that his body be placed However, in 1821 a canal was built through the land and his body was placed on show by the landowner until Baskerville's family and friends arranged to have it moved to the crypt of Christ Church, Birmingham. Christ Church was demolished in 1897 so his remains were then moved, with other bodies from the crypt, to consecrated catacombs at Warstone Lane Cemetery. In 1963 a petition was presented to Birmingham City Council requesting that he be reburied in unconsecrated ground according to his wishes. Baskerville House was built on the grounds of Easy Hill. In 1947, BBC radio broadcast a radio play about his burial, named Hic Jacet: or The Corpse in the Crescent by Neville Brendon Watts. The original recording was not preserved but a performance was staged by students at the Birmingham School of Acting in 2013 at the Typographic Hub Centre of Birmingham City University.