Joel Runyon is an American blogger and author. He is the founder of Impossible X and blogger at IMPOSSIBLE. He is also the founder of Paleo Meal Plans LLC. He is an athlete, endurance runner, businessman, and speaker. His TEDx talk has received over 600,000 views. He is a frequent writer on Huffington Post, Virgin.com, LifeHack and Mind Body Green.
Impossible X LLC
Runyon founded Impossible Ventures in 2012 and has developed multiple brands under the Impossible umbrella. In 2016, he later renamed the company to Impossible X LLC. Through the company, Runyon has developed four apps and worked with multiple startups including SpotHero, Simple Energy and Chicago.com to help them grow their organic and paid traffic. He also developed a blog, Impossible, with a focus on mental toughness and fitness. He has interviewed elite athletes like Kyle Maynard, David Goggins, and Bobby Maximus. on his podcast Impossible Podcast. In 2011, Impossible X launched an apparel line, Impossible Gear featuring the trademarked Impossible logo. Some of the branded sites and services within IMPOSSIBLE include:
After seeing success in the fitness space, Runyon also launched several websites and apps based on the paleo diet. In 2016, Runyon spun these apps & websites out into a new business named Paleo Meal Plans LLC in order to deliver meal plans, and other digital products in the paleo nutrition space.. As of July 2019, the business was renamed to "Ultimate Meal Plans" and expanded to offer products in the keto, banting, and AIP diet space as well.
Books
In 2011, Runyon released an ebook entitled Impossible: The Manifesto. He has also written two fitness guides: Impossible TRI and Impossible Abs.
Impossible.org
In 2012, Runyon raised over $26,000 to help build a school with the non-profit Pencils of Promise. Runyon has raised over $266,000 total through Impossible.org, the philanthropic branch of Impossible X. In 2014, Runyon announced he would be running 7 ultra marathons on 7 continents in order to help build 7 schools with Pencils of Promise. As of February 5, 2017, he has raised over $123,000 and finished five races. On April 15, 2017 Runyon completed the running portion of the 777 Project by running the Two Oceans Marathon in South Africa and raising $156,199. In June 2017, Jesse Itzler's movement WeDoHardStuff.com raised $36,124 to build the 7th school for the 777 Project. The total raised throughout the project totaled $192,323.
