JUCE TV


JUCE TV was a youth-oriented Christian television network and is a current YouTube channel owned and operated by the Trinity Broadcasting Network. The channel is aimed at teenagers and young adults between the ages of 13 and 30 years, and features a format similar to MTV and MTVU, airing Christian music videos, and original content such as Christian-themed entertainment and lifestyle programming, along with some church services.
JUCE TV was carried over-the-air on digital subchannels of TBN owned-and-operated and affiliated stations nationwide, usually on the third subchannel. JUCE TV was also available on pay television providers as well as on select digital streaming platforms that offered TBN's six U.S. networks.

History

As a youth-oriented Christian network

The network, originally named JCTV—launched at 5:00 p.m. Pacific Time on February 18, 2002. The network was founded by Paul Crouch Sr., founder of the Trinity Broadcasting Network, who intended to develop a service targeted at Christian youth worldwide. The network incorporated original programming, traditional pastoral programs aimed at the network's target audience, and specials. The network was rebranded as JUCE TV on January 1, 2014.
On June 1, 2015, JUCE TV was combined into a single subchannel with sister network Smile of a Child TV. Under this arrangement, the latter network began occupying nine hours of programming daily over the third digital subchannel occupied by JUCE on the 38 stations TBN either owns directly or through its Community Educational Television subsidiary. One week later on June 8, TBN modified the timeshare arrangement, giving Smile of a Child and JUCE each a daily 12-hour window on the.3 subchannel, with JUCE now airing over the space from 7:00 p.m. to 7:00 a.m. in each time zone and Smile of a Child airing for the remainder of the day.
The change – which is the result of technical limitations with its stations' existing digital compression equipment – is a byproduct of the launch of TBN Salsa, a digital subchannel network targeting English-speaking Latinos which launched on that date. JUCE TV continues to maintain a 24-hour-day schedule, however, with all programming not shown over-the-air during Smile's programming hours over the subchannel space remaining available via live stream online through TBN's website and various mobile and digital media players.
On January 1, 2020, TBN resumed offering a 24-hour feed of JUCE on its multicast tier over the DT5 subchannel of its owned-and-operated stations, a flipped orientation from its former channel alignment prior to June 2015. The network occupies the former space assigned to TBN Salsa, which TBN removed from its broadcast stations in May 2019, temporarily replacing it with a placeholder standard definition simulcast of the main TBN network feed.

Relaunch as Positiv

On January 26, 2020 at 9:00 p.m. Pacific Time, TBN relaunched the network as Positiv, a multicast service offering family-oriented and faith-based movies. The JUCE brand remains in use by TBN primarily through a dedicated YouTube channel offering original short-form content aimed at Christian youth, which the ministry had been in the process of transitioning the brand towards beginning with the formal launch of the YouTube content offering on October 23, 2019.

Programming

Network format

The format of the network under the JCTV and JUCE TV identities combined music videos, video jockeys, promotion of special Christian rock events, and news and documentaries about Christian bands and performers in an effort to establish popularity among Christian youth. The network also broadcasts some extreme sports programs that document extreme sports athletes and how their faith impacts their lives. In addition to music-based and action sports programming, Positiv also aired other programming such as the discussion program Ask God, the game show Virtual Memory with Jamie Alexander, the ministry program "Encounter TV" with David Diga Hernandez and the religious sitcom Peculiar. It also aired movies with religious and/or inspirational themes, typically on Friday and Sunday evenings, and Saturday afternoons. Until 2014, JCTV aired "sneak preview" blocks of its programming on TBN on Friday and Saturday late nights.
From February 2013 to February 2015, the network also ran a week-long, semi-annual fundraising event called "Project JCTV" ; the event features a mix of entertainment and religious-based programs regularly seen on the network's schedule, movies as well as a live three-hour telethon-style program that airs in both during the afternoon and in primetime each day during the "Project JCTV/Project JUCE" event.

Former programming