JOLIER
JOLIER is a Finnish design brand for women that produces transformable and multi-fitting collections.
Jolier was created in 2008 in Helsinki, Finland, by fashion designer Sveta Planman. The core concept of Jolier's business idea is transformability in clothing and sustainability. Jolier clothes are either transformable or reversible. All pieces are one-size. Jolier collections are continuous and sold without seasonal time limits.
In 2009 Planman participated in Venture Cup business competition. The Jolier brand was awarded as an innovative concept and was chosen in the Top10 list of business plans in Finland.Collections
- JOLIER Reversible collection consists of dresses that are reversible, with black colour on one side with another colour on the other side
- JOLIER Transformable collection consists of dresses which can be transformed by buttons to another model
- JOLIER ONE is a piece of clothing that can be worn over 56 ways
