J.C. Hoel
J.C. "Pappy" Hoel was a motorcycle racer, dealer, businessman, and founder of Sturgis Motorcycle Rally. In 1983, he received the American Motorcyclist Association's Dud Perkins Award for outstanding contributions to motorcycling. Both J.C. "Pappy" Hoel and his wife Pearl were inducted to the Motorcycle Hall of Fame in 1998.