Intercollegiate Taiwanese American Students Association


The Intercollegiate Taiwanese American Students Association was established by a group of students in the East Coast and Midwest in the United States to grow the Taiwanese American college community. ITASA is a national 501 non-profit organization staffed by students and recent graduates to serve their peers and their respective campuses. ITASA provides the spaces for networking, community building, leadership training, and identity-building which are critical to the future of Taiwanese American generation.

History

It started with something simple: the idea that Taiwanese American college students from across the nation needed an organized way to get together and celebrate what it meant to be “Taiwanese.” Throughout the eighteen years since the Intercollegiate Taiwanese American Students Association’s creation, the organization has grown from a private startup by a small group of founders to one of the oldest and biggest intercollegiate Asian American organizations in the nation. ITASA alumni hail from more than fifty colleges and universities in the United States.
On July 15th 1990, a group of second generation Taiwanese Americans converged on the campuses of Cornell University as a part of the Taiwanese American Conference/East Coast at Donlon Lounge to commence discussions regarding an intercollegiate Taiwanese Council. We nicknamed ourselves ‘seeds,’ a term used as the agents to organically grow the Taiwanese community including a Taiwanese American Collegiate Network,” recalls Winston Yang, the organizer for the 1991 meeting of the ITASA “seeds.” During the 1991 meeting, about twenty representatives from schools like Harvard, Columbia, Yale, U Penn, Smith, Rutgers, and NYU converged on the campuses of Columbia University for three days.
Among the yellowed sheets of notebook paper Yang has preserved from the meeting, the strokes of someone’s neat, cursive handwriting documented the dreams and visions for ITASA. “I wish that there existed a strong Taiwanese identity” was the dream, the glue that brought them all together. The vision for ITASA was for more than just a network of students with Taiwanese background; the organization also sprang from the need for students to explore their identities as Taiwanese Americans, an arena for expressing the love for their heritage with others.
Having hit upon a very real community, annual ITASA conferences took root and built upon the successes of the previous years. The first ITASA East Coast Conference took place at U Penn in 1992, followed by Yale University in 1993. The first Midwest ITASA conference took place the same year at Purdue University. From then on, ITASA held two conferences annually on the East Coast and the Midwest, until 1999, when the first annual West Coast Conference was held at the University of California, Berkeley, thus completing the three-region conference series which continues today.
In the beginning, ITASA conferences were self-financed and catered by students' own families. Attendance ranged from 35 to 300 people.
On February 17, 1998, ITASA was formally incorporated as a 501 religious/cultural tax-exempt nonprofit corporation in Delaware by Incorporator Kok-ui Lim with the help of many other people, including Jimmy Ho, Audrey Jean, Cathy Hsu, Tim Chng, Rolla Chng, et al.
The founders of ITASA presided for several years and had tried several ways to generate successors. They created a steering committee of positions including the quaintly termed "Computer Operator" and recruited interested students from schools all over the nation to help run the organization. Many members of the steering committee have noted that they lacked the experience and motivation to run a geographically dispersed student organization. Staff experience increased with the command of Jimmy, Audrey, Cathy, and others. This new generation of ITASA leaders, all recent conference directors on the East Coast, helped to secure ITASA's financial and organizational future by facilitating the incorporation of ITASA into a 501 corporation and investing ITASA's involvement on the regional level. They also developed ITASA's nascent web presence, centralized fundraising strategies and brought greater structure to the national calendar of events and board responsibilities. From then on, the Board of Directors emerged from a group of veteran officers and new officers emerged from the conference leaders. Today, the ITASA National Board is selected every June from a pool of applicants from across the United States.
In 1998, Taiwanese American students at Harvard University, the Massachusetts Institute of Technology, and Tufts University established the Boston Intercollegiate Taiwanese Students Association to serve the many campuses in the Boston area. BITSA works closely with ITASA at targeting its thriving community of local students.
In 1999, the first Annual Leadership Retreat was held at the University of Pennsylvania.
In 1999, ITASA "Regional Representatives" were added to the leadership structure. In 2003, Regional Representatives would become Regional Governors with more defined responsibilities.
In the spring of 1999, students at the University of California at Berkeley undertook the first West Coast Conference, bringing ITASA to three major regions across the United States.
In 2000, the Leadership Retreat Program was expanded to include the Midwest and West Coast Leadership Retreats. The first Midwest Leadership Retreat was held at Northwestern University with the West Coast Leadership Retreat hosted by Pomona College.
In 2001, ITASA's leadership structure was changed to its current form of a National Board overseen by a Board of Directors.
In 2003, Governor-led Regional Boards were established, replacing the single Regional Representative in each region and District Chairs took charge over the Districts, which were subdivided from the Regions.
In 2006, the first annual ITASA Winter Mixer in New York, NY was held.
In 2010, the Philanthropy Department was created. The Philanthropy Department plans and implements projects designed to further ITASA's mission statement.
In 2018, the Programs and Philanthropy departments were merged, as were the Marketing and Public Relations department.

Mission

ITASA is a non-profit organization providing events and resources that explore and celebrate Taiwanese American identity in order to inspire, empower and activate its community.

Objectives

As a 501 not-for-profit organization, ITASA aims to:
  1. Explore the perspectives that exist within the Taiwanese American Identity;
  2. Empower our participants with the resources to further develop their personal identities wherever they may go;
  3. Activate our community, create a voice that represents us in larger arenas, making Taiwanese Americans an influential force in society;
  4. Build unity and relationships amongst the Taiwanese American Student Associations;
  5. Guide participants towards becoming better leaders by redefining their TASA's and themselves.

    Approach

While setting goals, the National Board has identified 5 levels of student activism. The community at large needed more resources to educate, unite, and equip the general body of Taiwanese Americans across the United States. The campuses at each school needed support in getting linked to the nationwide network and founding new chapters of Taiwanese American student groups. The individual students needed more information, ideas, contacts, outlets and guidelines for personal and collective activism.
ITASA directly addresses 5 levels of the Taiwanese American body.
  1. Regional Conferences held in the East Coast, Midwest and West Coast provide students with annual conventions promoting education, activism, leadership, culture, performance and friendship. For the past decade, the ITASA East Coast Conference has attracted an average of 345 students from schools all over the United States.
  2. Leadership Retreats provide old, new and aspiring campus leaders with training, peer support and shared ideas to start each year with a clear game plan and stronger leadership tools.
  3. Mixers provide students with the opportunity to mingle and share ideas with others students in a more social setting.
  4. ITASA Awards provide recognition to Taiwanese American students and student organizations across the United States in categories such as Outstanding New TASA, Outstanding Website, and Outstanding Leader. Awards are distributed on an annual basis at the ITASA East Coast Conference.
  5. Premier Website provides students everywhere with an interactive community, leaders' guidelines, campus profiles, contacts, vital links and scholarship information.
In addition to these larger initiatives, ITASA also distributes an electronic copy of the ITASA Newsletter to the Taiwanese American student community. The newsletter is distributed on a quarterly basis. It typically contains updates on National Board activities, descriptions of events held by Taiwanese American student organizations across the country, and information regarding ongoing events within the Taiwanese American community.
ITASA also issues regional grants to Taiwanese American student groups. Regional grants are given to fund events that are both intercollegiate in nature and conform to ITASA's mission statement. In the past, regional grants have funded the ITASA Winter Mixer in New York, NY, the University of California at Irvine Lantern Festival, and other similar events. Regional grants are reviewed, approved, and distributed by the Finance Director and Regional Governors.

Programs

ITASA Grants

ITASA Grants was started during the 2018–2019 Academic Year following various inquiries about whether ITASA can help fund chapter events. The program comes as a combination of the previous Regional Grants Initiative and the ITASA Awards program. For the Spring 2019 Academic Term, ITASA helped to fund 3 different events at the University of Chicago, University of Texas at Austin, and Binghamton University for a grand total of $1000.

Logo

ITASA's current logo was adopted in 2001, designed by Robbie Tseng to reflect the academic nature of the Taiwanese American student community. The design is to appear like pages in a book. 3 stacks of books on the left form a stairway, in front of a page itself. Taiwan is white to reflect political ambiguity while the green background is used to represent the lush green tropical island of Taiwan, a common depiction throughout the island. The stairway of books and upward-curving top right corner symbolize the ambitious aspirations of Taiwanese American students.
New variants of the logo are being experimented with which are not a change of the old logo, but rather different representations. For example, 3D logos, chrome versions and so forth. They are designed for use on various ITASA materials such as booklets, press packets and websites.
William Tang updated the logo in 2006 by slightly rounding edges and increasing the glossy effect and is the current one being used. Taiwan island's profile was made extremely accurate to convey geographically accurate features in any logo use.
The green used in the logo is rgb with hue 77, saturation 136, luminosity 98. The black used in the logo is rgb with hue 0, saturation 0, luminosity 0. The white used in the logo is rgb with hue 0, Saturation 0, luminosity 240.

National Board Departmental Overview

Presidents and Vice Presidents

District Governors

Identify and execute district growth with a team of IRs. DGs should be in tune with their district's activities, maintain ITASA's relationships with local school organizations and encourage the development of inter-district events such as leadership summits, district mixers, educational events and more.
YearName & School
2019-2020Rita Chen
Helen Chang
2020-2021Audi Liu
Merton Li

ITASA Representatives

Communicates between their own TASA, ITASA National, and other neighboring TASAs. Works with the District Governor in planning/hosting district events, as well as encouraging their TASAs to connect with other TASAs in the area at said events.
YearNameDistrict
2018-2019Sean Cheng New England
Mindy Zou
Carolyn Zhong
Jodie Chiou
Charles Wang
Anna Chen
Tri-State
Abraham Lin
Julia Lai
Rita Chen
Sunny Chen
Kuanwei Lee
DMV
Allison Chang
David Chang
Karen Chen
Emma Chu
Midwest
2019-2020Crystal Chen New England
Maggie Wang
Tristan Chiu
Tri-State
Sabrina Wang
Maggie Chen
DMV
Darren Huang
Jack Wang
Midwest
Austine Peng
Jenny Chiu
West
Allison Lee South
2020-2021Timothy Chung DMV

Conference Liaisons

Oversees and assists conference teams with planning their conferences. Regularly keeps NB/BoD updated with Conferences and vice versa. Also takes part in running the bidding process for the following year’s conferences.
YearNational DirectorAssistant Director
2019-2020Sean Li Grace Chen
Maggie Wang
2020-2021Hudson Liu
Michelle Shen
Shawyuan Hsu

External Affairs

Increase ITASA’s visibility in the Taiwanese American community. Explore new initiatives and collaboration with like-minded organisations to strengthen our identity through speaker events and webinars. Initiate ITASA statements on current issues that affect our community. Review requests for ITASA to join calls to action.
YearNational DirectorAssistant Director
2020-2021Joe Tseng
Mindy Wu
Austine Peng
Claire Chao
Katherine Hshieh

Finance

Plays a vital role in maintaining ITASA's financial processes and account balancing through managing ITASA’s financial accounts, budgeting, and making regular financial reports to the National Board and Board of Directors. Finance directors are required to attend a nonprofit finance on-boarding with the Board of Directors, and work with conference teams to ensure account reconciliation.
YearNational DirectorAssistant Director
2019-2020Kevin Cheng
Kelvin Chang
Joe Tseng
2020-2021Angela Chien Kai-Wen Cheng

Information

Manage ITASA’s internal network, maintain file archives, databases, as well as conduct website maintenance. Oversees ITASA's communication platforms such as Google Suites and Slack. Also takes on various data analysis projects.
YearNational DirectorAssistant Director
2019-2020Lisa Huang
Ellicia Chiu
Eva Tsai
2020-2021Ariel Fang
Conrad Ning
Sam Wang
Kelvin Chang

Marketing

Designs graphics for ITASA publications, graphic on social media, fundraising materials, and merchandise. Support all departmental efforts on graphic design. Devise marketing outreach strategies for new policies. Maintain brand recognition and communication through use of social media, updating ITASA's brand guidelines as needed and ensure other departments & Conferences align to them.
YearNational DirectorAssistant Director
2019-2020Lynn Huang
Rebecca Lu
Shannon Wang
2020-2021Ashley Chang
Cathy Nie
Emily Lo
Sharon Cheng

Programs

Creates initiatives to engage and empower students, such as leadership training, establishing financial aid packages, drafting code of conducts, and creating a robust professional network for members. Programs should also identity appropriate philanthropic causes and give back to our community.
YearNational DirectorAssistant Director
2019-2020Darren Huang
Aza Shiao
Jillian Fan
George Tang
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2020-2021Alex Yiu
Allen Chen
Jasmine Chien
Pei-Yi Chiang
Yilan Liu

Public Relations

Sends out biweekly newsletter highlighting events of our community and ITASA events. Reaches out to member schools and maintains a list of school contacts, as well as other Taiwanese American organizations and individuals to increase ITASA presence in our community.
YearNational DirectorAssistant Director
2019-2020Kelly Ko Austine Peng
2020-2021Derek Shao
Kelly Ko
Fiorentina Huang
Holson Tsai
Salina Kuo

Conference timeline