Ideal Jawa Ltd was an Indian motorcycle company based in Mysore which sold licensed Jawa motorcycles beginning in 1960 under the brand nameJawa and from 1973 as Yezdi. The catchphrase for the bikes sold by the firm was "''Forever Bike, Forever Value". Jawa motorcycles were introduced in India in 1960 and they have a cult following to this present day. Production was carried out directly in India by Ideal Jawa India Ltd based out of Mysore. The Yezdi factory was located along the railway line which heads to Mysore Junction. The factory was inaugurated by the then Governor of Mysore State, H.H Sri Jayachamaraja Wadiyar, Maharaja of Mysore in 1961. The Jawa 250 Type 353/04 designated as 'A' Type, Yezdi 250 'B' Type, Yezdi 250 Roadking, Yezdi 350 Twin and Yezdi 250 Monarch models are driven to this day in various parts of the country. Jawa and Yezdi bikes, especially the ones with fuel tank paddings and ignition systems on the fuel tank are now collectors items. The company stopped production in 1996. There are still several bike enthusiasts in the country. There are several bike clubs across the country, some of them even organizing long distance rallies.
Models
There have been many models of this brand before the company shut its doors in 1996. Their various models included:
Jawa 250 typ 353/04 Kyvacka called 'A' Type
Jawa 50 Pionyr typ 555
Jawa 50 Jet 'A' Series
Yezdi 60 Jet 'B' Series
Jawa / Yezdi 250 'B' Type
Yezdi 250 'B' Type
Yezdi 250 Oilking 'C' Type
Yezdi 250 Roadking 'C' Type
Yezdi B250 Deluxe 'B' Type
Yezdi D250 Classic 'D' Type
Yezdi 250 CL-II 'CL2' Type
Jawa / Yezdi 350 Twin
Yezdi 250 Deluxe 'CL2' Type
Yezdi 175
Yezdi 60 Colt 'C' Series
Yezdi 250 Roadking 'C' Type
Yezdi 250 CL-II 'CL2' Type
Yezdi 250 Deluxe 'CL2' Type
Yezdi 175 Deluxe
Yezdi 250 Monarch 'C' Type
Yezdi 125 Deluxe
Yezdi 250 Supersprint 'C' Type
The 'A', 'B', 'C' & 'D' Types are the model of Engine that particular bike has. Ideal Jawa also exported many of the above models to over 61 countries around the world including Turkey, Nigeria, Sri Lanka, Egypt and others. Guatemala was supplied with custom White Yezdi Roadkings for their Police forces. Some Yezdi 175s were supplied to an oil company in Ghana. A model exported to Venezuela was called the Yezdi 250 MT.
End of production
When the company was forced to shut down, it was producing the 175, Monarch, Deluxe, Road Kings and CL II. The main reason for the company's collapse was labor trouble and increasing levels of pollution control norms which were making the two stroke bikes that the company produced obsolete. With the advent of Yamaha and Honda in India, these bikes lost their status as Yezdi's were heavier and in some cases slower with lower fuel efficiency.
Though the Yezdi factory is closed and Yezdi bikes are vintage to the present day many people in India are having a craze for these bikes and own them. Yezdi bike clubs have been created where members show off their Yezdi bikes and by doing so, are trying to revive the craze for these bikes.