Harold "Hype" Williams is an American music video director, film director, film producer, and screenwriter.
Early life
Williams was born in Queens, New York. He is of African-American and Honduran descent. He attended Adelphi University. He first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. His graffiti style was influenced by artists like Keith Haring and Jean-Michel Basquiat. His big break came when he began working with Classic Concepts Video Productions. Lionel "Vid Kid" Martin and VJ Ralph McDaniels created Williams' first opportunity with the Filmmakers With Attitude moniker, which was Williams' first video company.
In 1998, he directed his first and so far his only feature film to date, Belly, starring rappers Nas and DMX, the film released by Artisan Entertainment. In 1999, Williams signed a two-year overall deal with New Line Cinema to produce and direct feature films. His first film with New Line, Mothershipdied in development. Later that year, Williams was in negotiations with MTV to develop an animated series which was described as a behind-the-scenes look at the world of music and celebrities. The project also died in development. In 2000, Williams was hired to direct the Warner Bros. film Speed Racer. He left the project the following year, with the film being released in 2008 under the direction of The Wachowskis. In 2003, Walt Disney Pictures purchased a zombie horror filmThrilla, which Williams wrote. The project died in development, with Gavin Polone attached to produce. In 2010, Williams was the writer for the Kanye West-directed short filmRunaway.
Styles
A signature style used by Williams throughout the vast majority of his videos was the Fisheye lens which distorted the camera view around the central focus. This was used by the tandem Williams/Perez in "Gimme Some More" by Busta Rhymes and "The Rain " by Missy Elliott; however, it was dropped by 2003, when he experienced his lowest level of production activity since the beginning of his career as a music video director. Another "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include "Diamonds on My Neck" by Smitty, "I Ain't Heard of That" by Slim Thug, "So Sick" by Ne-Yo, "My Hood" by Young Jeezy, "Gomenasai" by t.A.T.u., "Check on It" by Beyoncé, "Freeze" by LL Cool J, "Snap Yo Fingers" by Lil Jon and many others. In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques which can often be seen in "Rock the Boat" by Aaliyah, "She's a Bitch" by Missy Elliott, "Not Myself Tonight" by Christina Aguilera and "Only U" by Ashanti. Further style traits include the use of slow motion action, deep focus, and smooth cutting. Since 2003, Williams has adopted a signature style combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" by Jamie Foxx, "Video Phone" by Beyoncé, and “Barbie Dreams” by Nicki Minaj.